Social Insights and Analytics Manager, AI Marketing

About the role

The central AI marketing team is the hub for AI launches, bringing the technology to developers and early adopters. As a Social Insights and Analytics Manager for Google AI, you will be focused on analyzing and understanding the impact of all AI-related social campaigns across multiple channels and the overall impact of Google’s AI vs. competitors.

Responsibilities

• Analyze content performance across social media platforms to identify top-performing topics, formats, and themes, providing data-driven recommendations to guide the editorial calendar and content strategy.
• Inform creative briefs with performance insights and audience engagement data, providing analysis on which creative elements are driving the most impact and ensuring alignment with brand benchmarks and strategic goals.
• Track and analyze the performance of all outgoing social posts, developing weekly and monthly reports that measure key metrics, identify trends, and provide insights to optimize future content and scheduling.
• Develop and maintain performance dashboards for major campaigns and launches, forecasting potential outcomes based on historical data and providing real-time analysis to inform strategic adjustments and maximize Return on Investment (ROI).
• Identify and implement how AI can help supercharge insights and report efforts.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. social growth, product marketing, brand marketing).
• 2 years of experience in consumer-facing social media marketing.
• Experience managing cross-functional or cross-team projects.
• Experience in program management or project management.
• Experience using AI to inform insights or reporting efforts.

Qualifications

• Experience in a customer facing or partnership role.
• Experience with social media content publishing, calendaring, and reporting tools like Sprinklr, Airtable, YouTube Studio, other native channel platform tools, etc.
• Experience driving earned conversation on social media and in PR and an understanding of product positioning and marketing.
• Ability to work in a dynamic, fluid, deadline driven work environment.
• Excellent quantitative reasoning, creativity, and strategic skills.

Skills

• Strong analytical and problem-solving skills.
• Experience with data visualization tools and platforms.
• Proficiency in Google Analytics and similar tools.
• Knowledge of social media analytics and campaign management tools.
• Understanding of AI and machine learning concepts.

Benefits

Google offers a comprehensive benefits package including individual pay determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits.

Pay

US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits

Schedule

Not specified