Social & Influencer Strategist- Miami, FL (Onsite)

About the Role

This is an onsite role based out of our office in Miami, FL. Loud And Live is an entertainment, marketing, and media company that brings brands, artists, and audiences together through unforgettable experiences. Operating across Agency, Entertainment, and Events, we create integrated marketing campaigns spanning live events, music, sports, experiential marketing, digital content, influencer marketing, and branded entertainment.

Our Social Media & Influencer Marketing team develops strategic, culturally relevant campaigns that connect brands with audiences through social-first storytelling, creator partnerships, and authentic engagement.

Responsibilities

• Social & Influencer Strategy
  • Develop integrated social media and influencer marketing strategies that align with client objectives and overall campaign goals.
  • Lead influencer planning from concept through execution, ensuring creator strategies support broader marketing initiatives.
  • Identify emerging trends, platform innovations, and creator opportunities that strengthen client campaigns.
  • Develop campaign briefs, strategic recommendations, creator frameworks, and social playbooks.
  • Develop platform-specific recommendations across Instagram, TikTok, YouTube, LinkedIn, X, Facebook, and emerging channels.
  • Partner with internal teams to ensure influencer programs integrate seamlessly with paid media, experiential marketing, PR, content, and creative.
• Influencer Marketing Leadership
  • Oversee the day-to-day execution of influencer campaigns across agency clients.
  • Provide leadership, coaching, and direction to the Influencer Marketing Coordinators.
  • Guide creator selection, campaign planning, negotiations, content approvals, and execution.
  • Ensure campaigns are delivered on time, within budget, and exceed client expectations.
  • Establish best practices, workflows, and quality standards for influencer marketing across the department.
• Client Partnership
  • Serve as a strategic advisor to internal account teams and clients on social and influencer marketing.
  • Present campaign strategies, creator recommendations, and performance insights during client meetings.
  • Build trusted relationships by proactively identifying opportunities that support business growth.
  • Participate in new business pitches and strategic planning sessions.
• Campaign Performance & Measurement
  • Define campaign KPIs and success metrics.
  • Analyze campaign performance and translate data into actionable recommendations.
  • Develop post-campaign reports highlighting performance, learnings, and optimization opportunities.
  • Partner with Paid Media and Analytics teams to evaluate creator effectiveness and campaign ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Digital Media, or a related field.
• 5+ years of experience in social media, influencer marketing, or integrated digital marketing.
• Agency experience strongly preferred.
• Experience developing integrated influencer marketing strategies for consumer brands.
• Previous experience mentoring or leading junior team members preferred.
• Strong understanding of creator marketing, influencer partnerships, and social platform best practices.

Skills

• Strong strategic thinking and campaign planning skills.
• Deep understanding of creator marketing and influencer ecosystems.
• Excellent written, verbal, and presentation skills.
• Strong client relationship management abilities.
• Ability to translate business objectives into effective social and influencer strategies.
• Exceptional organizational and project management skills.
• Strong analytical mindset with experience interpreting campaign performance data.
• Passion for digital culture, emerging platforms, entertainment, sports, and lifestyle marketing.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Flexibility to explore and test new approaches; ability to make decisions and solve problems quickly and effectively.

Travel Requirements

20% domestic travel.

Physical Requirements

• Constant: When at the office, incumbent will be mostly sitting in front of a computer.
• Occasional: Availability to work evenings, weekends, and holidays during events and campaign launches.

Working Environment

Able to complete multiple duties with accuracy while shifting from one to another with frequent interruptions and competing deadlines. Fast-paced environment with peaks of intensity and increased workloads.