Social Engagement Specialist (work from home)

The American Red Cross offers a unique opportunity to be part of the world’s largest humanitarian network, where your career becomes a force for good. This role allows you to grow within a mission-driven organization that values diversity, unity, and the impact of its work.

About the role

Reporting to the Director of Social Engagement, the Social Engagement Specialist will develop and execute compelling social-first content to promote the Red Cross mission. This is a 100% remote position, and the selected candidate must work an East Coast schedule while being located anywhere in the United States.

Responsibilities

• Create innovative, social-first content for national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance, and strategic counsel to regional communicators and stakeholders.
• Occasionally work irregular or extended hours, especially during disasters or other emergencies.

Requirements

• Bachelor’s degree in communications, journalism, marketing, or a related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing, and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, with familiarity in AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
• Proven track record of producing compelling and engaging content and strategizing around social media platforms, including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
• Experience producing social video and using social media management platforms like Sprout Social.
• Proficiency in using data to inform content strategy, including analyzing content performance, audience behaviors, and channel trends.
• Understanding of SEO principles and how to apply them to optimize content for search and audience discoverability.
• Familiarity with and commitment to the Red Cross mission.
• Ability to collaborate and build positive relationships at all levels of a large, complex organization, and be an independent problem solver.
• Comfortable working with and managing volunteers.
• Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment.
• Must be authorized to work in the United States; the American Red Cross does not sponsor employment visas.

Pay

The annual salary range for this position is $75,000 – $85,000. Salaries are aligned to the specific geographic location where the work is primarily performed, and other factors such as skills and experience may influence the final salary.

Benefits

• Medical, dental, and vision plans.
• Health Spending Accounts & Flexible Spending Accounts.
• Paid time off: starting at 15 days a year, based on job type and tenure.
• 11 paid holidays (six core holidays and five floating holidays).
• 401K with up to 6% company match.
• Paid Family Leave.
• Employee Assistance Program.
• Short-term and long-term disability and insurance.
• Service awards and recognition.