Social Content Creator Specialist

About the Role

TP-Link is seeking a creative, trend-savvy Social Content Creator to produce high-impact short-form video content for the TP-Link and Tapo brands. This role involves concepting, filming, and editing engaging content for platforms like TikTok, Instagram Reels, and YouTube Shorts, focusing on strong hooks, fast pacing, and authentic storytelling to drive views, engagement, and viral growth.

Responsibilities

• Create 2–3 short-form videos per week across Instagram Reels, TikTok, and YouTube Shorts.
• Own the full content process: ideation, scripting, filming, editing, and publishing.
• Stay on top of trends, memes, viral sounds, and creator formats, translating them into brand-relevant content.
• Turn technical topics (Wi-Fi, smart home, gaming, networking) into simple, engaging, social-first content.
• Capture real-time content at events, product launches, trade shows, and office moments.
• Collaborate cross-functionally to bring campaigns and product stories to life in social-native ways.
• Support livestreams, creator partnerships, and special projects as needed.
• Analyze performance metrics (views, watch time, engagement, shares) and apply insights to improve future content.
• Experiment continuously with new formats, hooks, and storytelling styles.
• Create longer-form (3-5 minute) explainer videos for product and retail use.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or a related field.
• 3+ years of experience in content creation, social media, short-form video, digital marketing, or creator-led content.
• Proven ability to create engaging content for Instagram Reels, TikTok, and/or YouTube Shorts.
• Deep understanding of platform trends, pacing, storytelling, and audience behavior.
• Strong video production skills (shooting and editing).
• Comfortable and natural on camera.
• Experience using tools like Adobe Creative Suite (Premiere), CapCut, or Final Cut Pro.
• Strong awareness of internet culture, creator trends, and viral content formats.
• Ability to work in a fast-paced, collaborative environment.
• Passion or curiosity for consumer tech, gaming, smart home, or connected devices.
• Creative mindset with a willingness to test, learn, and iterate based on data.

Pay

Salary Range: $78,000–88,000

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we value diversity and are committed to creating an inclusive environment. We provide equal employment opportunities and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.