Social Content Creator/Senior Content Creator

Job Overview

We are seeking a Social Content Creator/Senior Content Creator who can navigate ambiguity, move quickly and deliver high-impact work. This role requires strong creative instincts, sound judgment and the ability to operate independently while collaborating effectively in a fast-paced, cross-functional environment.

Responsibilities

• Own end-to-end ideation, capture and execution of high-volume social content across platforms
• Develop content grounded in audience behavior and performance insights to drive engagement and cultural relevance
• Adapt ideas into multiple formats and versions based on platform, performance and channel needs
• Monitor social platforms to identify emerging trends, cultural moments and formats, translating them into actionable content ideas
• Analyze real-time performance to extract insights and continuously optimize content
• Write and adapt platform-native captions, hooks and on-screen copy aligned to brand voice
• Consistently generate strong, social-first ideas and concepts across brainstorms, kickoffs and team meetings
• Support content shoots as needed, including assisting with capture and identifying opportunities for social-first content

Required Skills

• Exceptional content creation skills with the ability to concept and execute from start to finish across formats (design, video, editing and writing)
• Proficiency with industry-standard tools (e.g., Adobe Creative Suite, Final Cut, After Effects, CapCut and similar platforms)
• Deep understanding of social platforms, trends, algorithms and digital storytelling
• Strong creative instincts and a clear point of view on what works (and what doesn’t) in social
• Ability to work quickly and efficiently in both planned and reactive content scenarios
• Demonstrates sound judgment and decision-making in fast-moving, ambiguous situations
• Prior proven ability to collaborate cross-functionally with internal teams and stakeholders to execute against fast-moving priorities
• High level of independence, accountability and initiative with the ability to prioritize, problem-solve and move work forward with limited oversight
• Strong interpersonal and communication skills with the ability to collaborate across teams and disciplines
• Exceptional attention to detail and ability to execute work cleanly and accurately
• Highly organized with the ability to manage multiple priorities in parallel
• Curiosity around emerging tools and technologies (AI, editing workflows and content creation tools) and a drive to continuously evolve
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations or related field (or equivalent experience)
• 2–5 years of professional content creation experience, ideally within an agency or fast-paced brand environment
• Experience owning end-to-end social content creation across multiple brands or accounts

About Colle McVoy

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture. Recognized as an Adweek Agency of the Year, Ad Age A-List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR. As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI-powered innovation and integrated expertise to help brands win between the coasts.