Social & Brand Program Manager
Overview
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform. Our customers include Fortune 50 companies like Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer.
About the Role
We are seeking a strategic, execution-focused Social & Brand Program Manager to join our Marketing organization. This role will serve as a connector between our social media programs, brand campaigns, and the cross-functional teams that bring them to life.
Responsibilities
Own end-to-end execution of our LinkedIn employee advocacy program for our field teams, powered by Oktopost, including platform administration, content strategy, content writing and scheduling, reporting and ongoing engagement.
Develop and maintain a robust advocacy content calendar aligned to brand/demand campaigns, field events, and key company moments, driving meaningful amplification across LinkedIn.
Build and manage cross-functional coordination with GTM, Field Marketing, and Campaigns teams to ensure the advocacy program stays relevant, timely, and impactful.
Own the Wrike workstream for the advocacy program, keeping timelines, deliverables, and stakeholder visibility consistently up to date.
Track and report on program performance and bring data-driven insights and recommendations to Marketing and GTM leadership on a regular cadence.
Support organic LinkedIn strategy (Brand): Support and provide strategic direction for our corporate LinkedIn content mix focused on brand/demand. Help shape content strategy and collaborate with our Social Media Manager (embedded in HR) who executes day-to-day. Serve as primary partner to Social Media Manager to ensure a cohesive, on-brand experience across LinkedIn.
Manage LinkedIn Live strategy and execution, in close partnership with Campaigns and Solutions Marketing teams; including supporting programming, run-of-show logistics, and amplification across organic and advocacy channels.
Collaborate proactively with key stakeholders across Content, Campaigns, and Solutions Marketing, among others.
Serve as the primary project manager for brand programs, including brand videos tied to campaign launches, brand campaigns, and other major brand initiatives.
Build and maintain detailed project plans, timelines, and status trackers; manage agency and vendor relationships; drive review and approval cycles and cross-functional collaboration to execute brand campaigns strategically.
Own budget management for brand programs.
Coordinate activation strategies for major brand/demand 'big rock' moments, coordinating across cross-functional teams to ensure big launches land with coordinated energy, not in silos.
Qualifications
5+ years of experience in social media, brand marketing, content marketing, or program/project management, preferably within a high-tech environment.
Deep experience with LinkedIn in a B2B environment, including organic social strategy, content creation, and structured employee advocacy or amplification programs.
Strong project management skills with hands-on experience in a PM tool such as Wrike, Asana, or Monday.com; ability to build and maintain project plans that others can follow.
Experience managing agency or vendor relationships for brand creative projects, including briefing, feedback cycles, and budget oversight.
Excellent writing, editing, and communication skills, you can write a compelling LinkedIn caption as easily as a stakeholder project brief.
A collaborative spirit and the ability to build strong relationships across Marketing functions, including Campaigns, Content, Field Marketing, Solutions Marketing, and Product Marketing.
Demonstrated ability to manage multiple priorities in a fast-paced environment with a high bar for quality and accountability.
Hands-on experience with Oktopost or a comparable employee advocacy platform (e.g., Sprout Social Amplify) is strongly preferred.
Pay
$91,000 - $130,000 USD
Schedule
N/A