SITKA Retail Channel Sales Leader

About the Role

The Retail Channel Sales Leader will own and evolve the brand’s owned-retail channel, positioning physical retail as a critical growth engine and a cornerstone of a seamless omnichannel brand experience. This role is responsible for driving sales, productivity, and profitability while delivering exceptional, consumer-first retail experiences that reflect the brand’s values and deepen emotional connection with customers.

Responsibilities

• Own and shape the brand’s owned-retail strategy in close partnership with DTC e-commerce and executive leadership to deliver a seamless, omnichannel brand experience.
• Drive sales growth, productivity, and profitability across the retail channel with full P&L accountability, including traffic, conversion, AOV, and product turns.
• Create consumer-first retail experiences that serve as cultural destinations, leveraging assortment strategy, community engagement, events, and localized storytelling.
• Lead the end-to-end customer journey across physical retail, ensuring store design, visual merchandising, service standards, and digital touchpoints are integrated and brand-consistent.
• Align retail and DTC e-commerce teams to optimize the omnichannel consumer journey, including buy-online-pick-up, ship-from-store, returns, and shared customer insights.
• Optimize retail productivity and inventory turns through data-driven assortment planning, in-season management, and inventory flow—always through the lens of best serving the consumer.
• Oversee retail operations at scale, ensuring excellence in inventory management, staffing models, expense control, and day-to-day execution.
• Lead store expansion and evolution, including site selection, lease negotiation, new store openings, and ongoing format innovation aligned with consumer behavior and market opportunity.
• Leverage analytics and insights to inform decisions across merchandising, inventory, marketing, and staffing, and clearly communicate insights to cross-functional partners.
• Build, inspire, and develop high-performing retail leadership teams and store managers who deliver strong results and exceptional customer experiences.

Required Qualifications

• A minimum of 10 years of progressive experience in multi-unit owned retail, including retail operations and/or channel leadership roles.
• Proven experience leading retail within a premium consumer brand environment.
• Demonstrated ability to deliver sales growth, improve retail productivity, and exceed P&L targets while maintaining a premium brand experience.
• Strong understanding of omnichannel retail, including close partnership with DTC e-commerce to deliver a seamless consumer journey.
• Expertise in retail analytics and KPIs, including productivity metrics, inventory turns, sell-through, and conversion, with the ability to translate insights into action.
• Experience expanding and scaling an owned retail channel, including site selection, store design, hiring, and successful store openings.
• Deep knowledge of optimizing the brick-and-mortar customer journey across merchandising, visual presentation, community engagement, and store team training.
• Highly collaborative leader with a track record of influencing cross-functional partners and coaching teams through growth and change.
• Willingness to travel 50%+ nationally for store openings, visits, events, training, and market scouting.

Desired Qualifications

• Bachelor’s degree in business, management, marketing, or a related field preferred.
• Experience leading retail within a premium consumer brand environment with $100M+ in annual revenue.

What We Offer

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits

Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.