SEO Strategist - Remote

About The Company

Directive is a leading digital marketing agency specializing in SEO, content strategy, and comprehensive marketing solutions for enterprise clients. Committed to delivering innovative strategies and measurable results, Directive serves a diverse portfolio of clients across various industries, including technology, SaaS, and B2B sectors. The company prides itself on fostering a collaborative and inclusive work environment, leveraging cutting-edge tools and industry best practices to drive client success. With a focus on continuous improvement and industry leadership, Directive remains at the forefront of digital marketing innovation, ensuring clients stay ahead in competitive landscapes.

About The Role

The Content Strategist is a vital client-facing role responsible for managing day-to-day deliverables, developing customized client strategies, and maintaining clear communication with both clients and internal teams. Working primarily with enterprise clients, the Strategist crafts holistic marketing strategies that seamlessly integrate Directive's services. This role involves creating compelling content campaigns, leveraging data-driven insights, and ensuring strategic alignment with client goals. The Content Strategist acts as a trusted advisor, providing strategic guidance, optimizing ongoing initiatives, and fostering strong client relationships to support long-term growth and satisfaction.

Qualifications

• Proven experience in SEO and content strategy, including keyword research, on-page optimization, and link building
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console
• Exceptional communication skills, capable of engaging with clients and internal stakeholders effectively
• Experience with project management tools such as Asana or similar platforms
• Familiarity with industry frameworks like LTV:CAC modeling, Customer Generation, and Share of SERP
• Agency experience, particularly in B2B tech or SaaS sectors, is preferred
• Ability to stay current with industry trends, including AI, automation, and emerging digital marketing practices
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Enthusiasm for digital marketing, SEO, and content innovation

Responsibilities

• Create and implement customized marketing strategies aligned with client objectives and best practices
• Collaborate with the Associate Director to resolve strategic roadblocks and optimize campaign performance
• Develop creative briefs and content campaigns based on competitive and audience insights
• Apply industry-standard frameworks such as LTV:CAC modeling and Share of SERP to inform strategy
• Utilize data from analytics and CRM platforms to set and approve client goals
• Manage project execution by delegating tasks via Asana, coordinating with specialists, and maintaining timelines
• Build and nurture strong client relationships through proactive communication and regular updates
• Provide detailed bi-weekly, monthly, and quarterly reports, along with business review presentations
• Track progress against NSM goals, MRR retention, CSAT scores, and identify growth opportunities
• Seek opportunities for upselling, cross-selling, and client referrals to expand service engagement

Benefits

• Competitive base salary in the range of $75,000–$95,000 USD, commensurate with experience and location
• Comprehensive health coverage including medical, dental, and vision insurance for employees and dependents
• Disability and life insurance plans, with employer-paid options
• Mental health support through Spring Health and Headspace memberships
• Physical wellness benefits such as Gympass
• Unlimited paid time off, paid holidays, birthday leave, and end-of-year recharge days
• Paid parental leave to support work-life balance
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus and milestone recognition
• Annual company-sponsored trips and team retreats to foster camaraderie