SEO (Search Engine Optimization) Specialist (Remote, Miami)

About the Role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. As an SEO Specialist you will own strategy, performance, and client‑facing leadership across paid search, paid social, SEO, and conversion optimization. This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, building performance roadmaps, and ensuring client campaigns deliver measurable outcomes. You will be responsible for results, reporting, QA, and continual improvement.

What You Will Own

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations, and help close deals.
• Build 90‑day, 6‑month, and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on‑page SEO, link building, programmatic pages, and AI‑driven content.
• Own KPI tracking, conversion attribution, and analytics accuracy.
• Provide weekly direction and QA, coordinating priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

What You Bring

• 4 to 7 years of experience in PPC, SEO, or multi‑channel full‑funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools, and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills with the ability to diagnose performance issues quickly.
• Nice to have: agency experience managing multiple clients, experience joining sales calls and influencing close rates, familiarity with multifamily, real estate, or high‑intent lead generation, and experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.

Who Succeeds Here

• People who think strategically and manage execution.
• People who simplify complex marketing ideas for clients.
• People who own results and take full accountability.
• People who work well with distributed teams.
• People who enjoy building rather than inheriting polished systems.