SEO (Search Engine Optimization) Specialist

Role: SEO (Search Engine Optimization) Specialist Employment Type: Full-Time Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week Travel: None About The Role In this role, you’ll be responsible for developing and executing SEO strategies that drive high-quality organic traffic and generate leads for our automotive dealership clients. Your work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance. You’ll bring a mix of creative thinking and analytical skills to the table — identifying opportunities for growth, optimizing on-site content and structure, and ensuring SEO best practices are implemented across client websites. The ideal candidate is experienced in SEO for local businesses, understands how to increase organic traffic while maintaining engagement and conversion metrics, and is excited to work in a fast-paced industry and client-focused environment. Requirements Minimum 3 years experience in SEOMinimum 3 years experience working hands-on in Google AnalyticsExperience with Google Search Console, Google Business Profiles to analyze website performanceMinimum 3 years experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.Experience working within CMS platforms like WordPressA deep understanding of SEO best practices Responsibilities Develop and execute SEO strategies to increase organic traffic and lead generation for client websitesManage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlinesWork closely with client account managers to understand client goals and expectations and integrate these into your SEO strategyCollaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvementsMeasure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting toolsMonitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunitiesMake on–age SEO and structural updates directly within various client CMS platformsStay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development The Ideal Candidate Is eager to learn quickly, ask questions, and grow within a collaborative teamHas a strong interest in the automotive industry and a desire to understand all aspects of digital marketingBrings fresh ideas to the table and follows through with thoughtful executionIs highly organized, able to prioritize multiple projects, and comfortable working alongside our co-founders to meet deadlinesWorks well with others and contributes to a positive, team-oriented cultureIs passionate about digital marketing and excited to make an impact through SEOIs both creative and strategic — able to develop and execute SEO strategies while helping shape and refine internal processesHas a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practicesIs highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog The First 90 Days You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client workWork closely with current SEO team members to understand the day-to-day responsibilities, strategies, and technical processes that drive performance for our clientsCollaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectationsLearn what high-quality work looks like at Make & Model and the standards we uphold across every client and campaignBecome familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a teamBegin taking full ownership of your own portfolio of clients — managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks By the end of your first 90 days, you’ll be well-equipped to manage your own accounts with autonomy, clarity, and the support of the team behind you. Compensation And Benefits Your final compensation will be determined by your experience level and skillsetCompensation is reviewed annuallyMedical, Dental, & Vision Insurance (Employer pays 50% of premiums)Simple IRA + 3% Matching Opportunity10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.Paid HolidaysContinuous Training OpportunitiesFlexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours