SEO Growth Specialist

Hybrid role based in Norwich, full-time permanent position with a salary of £33,500.

About the role

We’re looking for an experienced SEO specialist to own the full SEO function across our client base. You’ll implement technical, on-page, and content SEO on Webflow and WordPress, develop data-driven strategies, and act as the primary client contact. The role blends hands-on delivery with account management, strategy, and collaboration with our design and development teams.

Responsibilities

• SEO Delivery: Own the full SEO function for all clients. Implement on-page, technical, and content SEO on Webflow and WordPress (and other CMSs as needed). Apply Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) to adapt content and technical recommendations for AI-driven and answer-based search.
• Strategy & Reporting: Develop and deliver monthly SEO strategies for each client. Monitor performance against KPIs, report clearly to clients, and adjust direction based on data and search landscape changes.
• Discovery & Pitching: Contribute to client discovery sessions and sales pitches, ensuring SEO is integrated from the first conversation. Shape project direction early to embed strategy, site structure, and content planning from day one.
• Website Builds: Collaborate with designers and developers from project kick-off to launch, ensuring SEO considerations guide decisions at every stage. Ensure websites launch fully SEO-compliant (Google Analytics, LLM files, meta titles/descriptions, structured data, sitemap, robots.txt, and on-page SEO). Manage migrations, redirects, and indexation.
• Growth: Maintain deep understanding of each client’s business, industry, and competitive position. Identify growth opportunities through trends and search behaviour, and recommend new initiatives.
• Content: Write SEO-optimised articles and on-page content. Brief, review, and quality-control content from other team members or external writers. Use research and SEO tools to guide content direction, topics, and keywords.
• Account Management: Act as the primary point of contact for a portfolio of clients, leading calls, monthly strategy sessions, and reporting. Coordinate delivery with designers and developers as projects progress.
• Wider Marketing Activity: Occasionally support related marketing work, such as website copywriting or Mailchimp campaigns. Training provided for tasks outside your existing skill set.
• Function Development: Support directors in improving the SEO function. Stay current with SEO, algorithm, and AI developments, and trial new tools, processes, and workflows.

Requirements

• 3–5 years’ hands-on SEO experience, ideally in an agency or client-facing role, covering technical, on-page, and content SEO.
• Implementation experience on Webflow and WordPress, with working knowledge of GEO and AEO.
• Research-led approach to SEO, with analytical skills to investigate client industries, competitive landscapes, and audiences to shape strategy.
• Proven ability to build SEO strategies and translate performance data into clear, client-ready reporting.
• Comfortable contributing to discovery sessions and sales conversations, integrating SEO into early-stage client work.
• Strong account management and client-facing skills; experienced in running calls, presenting strategy, and owning relationships (both in-person and virtually).
• Proficiency with Figma, Webflow, WordPress, and SEO tools (Google Search Console, Google Analytics 4, Ahrefs/Semrush, Screaming Frog).
• Ability to write SEO-driven content to a publishable standard and work independently or as part of a team.
• Experience with professional services clients (legal, engineering, accounting, architecture, SaaS, financial services) and international SEO.
• Familiarity with AI tools (Claude, ChatGPT, Make.com) and interest in how SEO evolves with AI and answer-based search.
• English degree, editorial/copywriting background, or proven experience writing to a high standard with SEO content structuring.