SEO / GEO Content Strategist

About the role

Cisco is seeking a strategic Content Strategist to lead our organic growth initiatives in an AI-first search environment. This role is responsible for helping ensure Cisco’s technical expertise, product documentation, and thought leadership content are the primary sources of truth for both generative AI answer engines and traditional search engines.

As search continues evolving from blue links to conversational answers, our ability to be cited by AI models is critical to our market position. You will own the strategy for creating and optimizing our vast organic content library, ensuring that when customers ask LLMs about networking, security, observability, or collaboration, Cisco is the authoritative answer across the entire buyer journey.

Responsibilities

• Design and execute an enterprise-wide GEO/SEO content roadmap, identifying high-impact opportunities for content creation and refreshes that align with Cisco’s business objectives.
• Write high-quality content and manage a pool of writers, providing training and support to influence stakeholders across the organization.
• Leverage keyword research, audience data, and competitor analysis to develop search-first content plans that map to customer buyer journeys.
• Build and manage the pipeline for AI-assisted content optimization in close collaboration with the Operations & Intelligence team.
• Serve as the primary subject matter expert on organic search performance, informing the development of dashboards to track search visibility and translating insights into actionable recommendations for stakeholders and leadership.
• Conduct continuous analysis of the competitive landscape to identify gaps in topical authority and recommend pivots in content strategy to maintain Cisco’s dominance in key technology domains.
• Ensure all content is optimized for discoverability, understanding how bots crawl and extract content, and checking page-level elements such as Meta Robots, Canonical tags, and Schema Markup.
• Partner with brand, integrated marketing, web marketing, and product marketing to ensure that content quality and technical architecture work in tandem.

Requirements

• 2 years of hands-on experience creating GEO/AEO content and 8 years of experience in content strategy, SEO, or organic growth, preferably within a complex B2B or technology environment.
• Deep understanding of E-E-A-T principles and how they apply to technology content.
• Proficiency in using enterprise SEO platforms such as BrightEdge and Screaming Frog, with a focus on using these tools to audit page-level content performance, meta data, and crawlability.
• Experience using emerging GEO/AEO platforms such as Profound, AthenaHQ, or Scrunch AI.
• Strong analytical skills and the ability to communicate complex search trends to executive stakeholders.
• A passion for AI and experience with LLM-based workflows for content production.

Qualifications

Candidates must possess a deep understanding of E-E-A-T principles and how they apply to technology content, as well as proficiency in using enterprise SEO platforms and emerging GEO/AEO platforms.

Benefits

• Medical, dental, and vision insurance.
• A 401(k) plan with a Cisco matching contribution.
• Paid parental leave, short and long-term disability coverage, and basic life insurance.
• Paid time away, including 10 paid holidays per full calendar year, 1 paid day off for employee’s birthday, and 4 paid days off for personal wellness.
• Optional 10 paid days per full calendar year to volunteer.

Pay

The starting salary range for this position is $120,200.00 to $152,300.00, reflecting the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training.

The full salary range for certain locations is as follows: New York City Metro Area $145,200.00 - $212,100.00, Non-Metro New York State & Washington State $129,100.00 - $188,300.00.

For quota-based sales roles on Cisco’s sales plan, the ranges provided include base pay and sales target incentive compensation combined.

Schedule

Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at a rate of 4.92 hours per pay period for full-time employees.

Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations).