SEO Content Specialist (100% On-site - Brooklyn, NY)

About the role

We're looking for a creative, detail-oriented SEO Content Specialist to write and optimize blog content across three brands: True Care, POD Health, and Andrea's Angels. In this role, you'll create engaging, conversion-focused blog posts designed to perform well in traditional search, AI Overviews, and emerging LLM-powered platforms, helping drive organic traffic and turn readers into leads. You'll work closely with the Growth Marketing & Branding team to keep blog output aligned with each brand's SEO priorities and voice.

What You'll Do

• Blog Content Writing & Optimization
• Write and edit blog posts across all three brands, following each brand's voice and content briefs
• Optimize blog content for on-page SEO (titles, headers, keywords, internal linking)
• Format and publish blog content in WordPress
• Help maintain the content calendar, flagging deadlines and deliverables
• SEO & Keyword Research
• Conduct keyword research to identify blog topics and content opportunities
• Apply SEO best practices to new and existing blog posts
• Optimize blog content structure and language to improve visibility in AI Overviews and LLM-powered platforms
• Support optimization of existing blog content for accuracy, relevance, and freshness
• Stay current on how AI Overviews and LLM-powered platforms are changing how content gets discovered
• Performance Tracking
• Track basic blog performance metrics (traffic, rankings, engagement)
• Help compile reporting on content performance for the team
• Flag underperforming or outdated content for review
• Collaboration
• Work with cross-functional partners to keep blog content on-brand and on-schedule
• Share relevant SEO trends, tools, or AI-search developments with the team

What You'll Need

• Bachelor's degree, or equivalent experience
• 2-4 years of experience writing and optimizing SEO blog or web content, with strong writing samples
• Solid understanding of on-page SEO fundamentals
• Experience with SEO tools such as Google Search Console, GA4, or SEMrush
• Comfortable learning and using WordPress (experience a plus, not required)
• Comfortable using AI tools like Claude for content planning and drafting
• Strong writing and editing skills across different tones/brands
• Interest in AI Overviews, LLM platforms, and how search is evolving
• Strong organizational skills and attention to detail
• Able to manage multiple projects and deadlines at once

Nice to Have

• Basic HTML/CMS troubleshooting skills
• Interest in healthcare, home care, or Medicaid/Medicare