SEO Channel Lead

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth—bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities, and our vision is a world where it’s easy to do the right thing. Seer is a remote-first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who are able to work continental US-based hours.

About the Role

As the Channel Lead for our SEO Division, you will oversee overall strategy on client accounts and align the internal team on strategic direction and priorities. Though you will not manage direct reports, you will measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value) and make data-driven decisions for SEO and all channels for your clients. You will communicate the gravity of SEO findings—both problems and solutions—to all client stakeholders, including C-level executives with minimal SEO knowledge.

Responsibilities

• Grow divisional revenue, primarily through retaining your portfolio of clients, with strategic upselling and cross-selling when appropriate.
• Build and maintain strong client relationships rooted in empathy, transparency, and a desire to help them exceed their goals.
• Set the bar for understanding how to win in search across a breadth of industries and business models; troubleshoot advanced SEO issues and coach mid-level SEOs.
• Leverage audience research tactics to tell compelling stories to C-level executives.
• Level up the team and foster strong client relationships, identifying issues and opportunities while collaborating with Account Managers and Client Engagement.
• Create and maintain impactful relationships with senior stakeholders both internally and externally through consistent touchpoints and active listening.
• Lead renewals and upsells for non-Client Engagement clients.
• Review profitability updates shared by the Project Management Team and coach team members to pivot priorities based on hour trends and client needs.
• Partner with the Project Management Team to understand resourcing and staffing needs, consulting during staffing meetings on account requirements.
• Leverage AI tools to drive efficiencies in your workflows and share learnings with the broader team.

Qualifications

• Hands-on SEO agency experience across Content Strategy, Enterprise SEO, PR, Paid Media, and/or Analytics.
• Ability to drive integrated strategies, leveraging AI where appropriate, and measure effectiveness (rankings, traffic, conversions, revenue) with data-backed decisions.
• Superb client management skills, including the ability to drive conversations with C-level executives and educate those unfamiliar with digital marketing.
• Advanced understanding of data visualization tools, including filters, storytelling with data, and joining data relationships.
• Strong coaching ability to help team members understand growth opportunities and changes in channel strategy.
• Ability to distill complex channel-specific issues, trends, and performance into clear, actionable insights for teams and clients.

90-Day Goals

• By Day 30: Complete division training and begin supporting clients and team members.
• By Day 60: Support at least 2 impactful client initiatives.
• By Day 90: Operate at full capacity, independently supporting a full book of business and team.

This Role May Not Be a Fit If

• Time-management, context-switching, and juggling multiple projects is challenging for you.
• You are not open to continued learning and innovation as an expectation.
• Change management is difficult, and you struggle with adapting to new tools and processes.

Pay

$95,000–$110,000 annually. Your final offered compensation will be determined based on skills and experience, with evaluations conducted at least once a year.

Benefits

As a B-Corp Certified organization, we are committed to creating an inclusive environment and offer a range of benefits. For more details, you can explore our Guide to Talent Acquisition at Seer to ask questions about our hiring process or benefits.