SEO Analyst, Salt Lake City, UT

About the role

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Responsibilities

• Under the direction of the SEO Manager, participate in shaping and implementing WGU’s SEO strategy and assure continued performance of WGU’s website and owned properties.
• Analyze search and website analytics, identify gaps in website content, optimize pages for improved search results, build links, implement strong technical SEO, and engage in content creation and optimization.
• Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
• Perform keyword and competitor analyses.
• Execute effective link‑building strategies.
• Optimize page content, metadata, and other on‑page elements.
• Keep up to date on current algorithm and SEO trends.
• Monitor daily performance metrics to understand SEO strategy performance.
• Create reporting on website analytics and performance.
• Monitor SEO metrics and key performance indicators to identify insights and potential issues.
• Understand and present information on industry best practices for measuring success of search.
• Perform other related duties as assigned.

Qualifications

• Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.
• Department‑specific preference: Bachelor’s degree in marketing, advertising, communications, business, or a related area.
• 3+ years of experience successfully executing SEO campaigns.
• Basic knowledge of HTML, CSS and JavaScript.
• Strong understanding of search engine algorithms, technical SEO, and ranking methods.
• Experience with SEO industry programs and tools such as Google Analytics, SEMrush, Screaming Frog, SEOClarity or similar.
• Experience with CMS platforms AEM, WordPress, or similar.
• Experience with content management tools such as WorkFront.
• Knowledge, skills and abilities: passion for SEO and internet marketing; outstanding creative problem‑solving; attention to detail; ability to multi‑task in a deadline‑driven environment; clear communication; high integrity, autonomy, and self‑motivation; excellent analytical, organizational, project management, and time‑management skills.
• Competencies: organizational