SEO & AI Search Strategist

About the opportunity

emagineHealth is seeking an experienced, client-facing SEO & AI Search Strategist to join our growing Digital Marketing team. This role is at the intersection of traditional SEO and the rapidly evolving world of AI-driven search, including generative engine optimization (GEO) and visibility in platforms like ChatGPT, Gemini, and Perplexity.

Role

This is a full-time remote role responsible for creating, implementing, and managing complex search strategies, spanning both traditional SEO and AI-powered search optimization, for B2B life sciences clients.

Responsibilities

• Client & Strategy
• Serve as the day-to-day point of contact for dedicated client accounts
• Develop and execute comprehensive SEO and AI search strategies aligned to client business goals
• Lead regular client calls, translate data into clear insights and actionable recommendations
• Report on performance and evolving opportunities across traditional and AI-driven search
• Traditional SEO Execution
• Perform website audits covering technical health, on-page factors, and content gaps
• Conduct competitive research and keyword research; assemble prioritized recommendations
• Execute on-page optimization and content updates within WordPress
• Build and implement internal linking strategies
• Explore buyer personas and map content to B2B buyer journeys
• AI Search & Generative Engine Optimization (GEO)
• Monitor and optimize client visibility in AI-generated answers across ChatGPT, Gemini, Perplexity, and other generative platforms
• Research how target audiences use AI tools to find information, and translate those insights into content and structure recommendations
• Implement and validate structured data and schema markup to improve AI readability and citation potential
• Guide AI content strategy, overseeing how AI-assisted content is created, edited, and published in alignment with brand and compliance standards
• Stay current on GEO best practices, algorithm shifts in AI search, and emerging platforms
• Reporting & Analytics
• Deliver performance reports for clients across both traditional and AI search channels
• Conduct data deep-dives using in-house, third-party SEO and analytics tools
• Track KPIs, surface trends, and make data-backed recommendations

Requirements

• Experience: 3–5+ years of dedicated experience in SEO, digital content strategy, or web optimization, with a proven track record of adapting to generative search features.
• AI & LLM Literacy: Deep understanding of how conversational AI tools retrieve and prioritize web content (Retrieval-Augmented Generation / RAG), and familiarity with prompt engineering concepts.
• Semantic SEO Mastery: Expert knowledge of entity-based search tactics, semantic NLP (Natural Language Processing) optimization, and structured data implementation.
• Analytical Rigor: Proficiency with GA4, Search Console, and enterprise SEO suites. Ability to build clean experiments, instrument data tracking, and let data drive strategy.
• Technical Basics: Solid understanding of HTML/CSS, JavaScript SEO bottlenecks, and content management systems (CMS) to seamlessly brief web development teams.
• Enterprise B2B Clients: Proven ability to manage multiple enterprise B2B client accounts simultaneously
• Experience with Google Analytics 4, Google Search Console, and Google Tag Manager
• Active Google Analytics certification
• Experience monitoring and reporting on AI search engine visibility (ChatGPT, Gemini, Perplexity)
• Hands-on experience with prompt/query research for AI search behavior
• Strong knowledge of Google best practices, Core Web Vitals, E-E-A-T, and evolving quality guidelines
• Self-motivated, curious, and committed to continuous self-directed learning in a fast-moving discipline

Preferred Experience

• Background in B2B marketing, life sciences, healthcare, or regulated industries
• Familiarity with FDA-regulated content environments and awareness of compliance considerations
• Working knowledge of WordPress CMS for content execution

Software Tools Utilized

• Google Analytics 4
• Google Search Console
• Google Tag Manager
• SEMrush
• Screaming Frog
• Page Optimizer Pro
• Google Rich Results Test / Schema markup validators
• ChatGPT, Gemini, Perplexity (AI search monitoring and testing)
• AI writing tools (Claude, ChatGPT) for content workflows
• Bing Webmaster Tools
• ClickUp
• Slack

Perks & Benefits

• Remote-first, US-based team with a collaborative culture
• Work that matters, your clients are improving, extending, and saving lives
• Medical and dental insurance
• 401(k) with match
• Graduated PTO / vacation policy
• Professional development reimbursement
• Fitness / wellness reimbursement
• HeyTaco recognition app on Slack, give thanks and earn rewards
• On-the-job training and development support