Jobs · Marketing

Senior Web Publisher

CLM Dallas Chapter · Seattle, WA · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections only if content present. The posting includes description, responsibilities, qualifications, about us (benefits, pay philosophy). No explicit pay range or schedule. So we should not include Pay or Schedule sections because not specified. Benefits: there is mention of benefits but not detailed; they say "comprehensive benefits" and link. Should we include Benefits section? The rule: include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. The posting says "We value your hard work... offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: link". That's vague but still mentions benefits and provides a link. Is that considered specific content? It mentions benefits exist and gives a link. Might be acceptable to include Benefits section with that info. However, they said "never create Benefits sections unless the posting actually states them." It does state benefits exist and link. So we can include Benefits with a paragraph describing that Liberty Mutual offers comprehensive benefits, workplace flexibility, professional development, ERGs, and link. Pay Philosophy: they talk about starting salary range determined by factors, full salary range reflects competitive labor market, some roles have commission/bonus. That's somewhat vague but still mentions salary range determined by factors, full salary range reflects competitive labor market. It's not a specific number but it's stating that there is a salary range. The rule says never create Pay/Schedule sections unless posting actually states them. It does state something about pay philosophy, but not actual numbers. Is that considered filler? It says "The typical starting salary range for this role is determined by a number of factors...". That's still generic but it's stating that there is a range determined by factors. Might be considered not specific enough? The instruction: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". The pay philosophy text is not exactly those placeholders but it's still vague. However, they said "never create Pay/Schedule/Benefits sections unless the posting actually states them." The posting does state something about pay philosophy, so we could include Pay section with that paragraph. But we must avoid filler. The text is somewhat generic but still substantive: mentions factors, full salary range reflects competitive labor market, some roles have commission/bonus. I'd lean to include Pay section with that content. Schedule: not mentioned, so omit. Now structure: Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have description (maybe About the role). The posting includes a description paragraph after location. We'll treat that as About the role. Responsibilities: we have multiple bullet-like sentences. We'll convert to
  • . Qualifications: we have a paragraph with qualifications. Could split into bullet list? The instruction: Use
    • for any list of duties/requirements/benefits. The qualifications paragraph is not a list but could be turned into list items? It's a block of text. We'll keep as

      maybe. But we could also split into bullet list for readability but not required. Safer to keep as

      . We also have "About Us" section with benefits and pay philosophy. We'll make Benefits and Pay sections. We need to remove boilerplate: EEO, equal opportunity, scam warning, etc. Also remove "Posted On", "Location", "Posted On : 9/16/2026". Also remove "Position Company : Liberty Mutual Insurance". Also remove "Seattle, WA strongly preferred; Boston, MA also considered. Open to remote for the right candidate." That's location info; we might keep location? The instruction: do not put Job ID/requisition numbers as headings — fold minor metadata into a short

      or drop it. Location is minor metadata; we could include a short

      maybe. But they said "fold minor metadata into a short

      or drop it." We could include a

      with location and posted date. However, they also said "Do NOT repeat the job title as a heading (the page already shows it)". Not relevant. We need to preserve ALL substantive information; do not invent or summarize away detail. So we should keep location and posted date maybe as a short paragraph. But the instruction also says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we keep location and posted date as minor metadata. Thus output HTML fragment:

      Location: Seattle, Washington (Boston, MA also considered; open to remote for the right candidate). Posted: September 16, 2026.

      Then

      About the role

      with description paragraphs. Then

      Responsibilities

      with
      • items. Then

        Qualifications

        with paragraph. Then

        Benefits

        with paragraph about benefits and link. Then

        Pay

        with paragraph about pay philosophy. We should not include Skills unless present; not present. Check for duplication: The description includes "Seattle, WA strongly preferred; Boston, MA also considered. Open to remote for the right candidate." We already used that in location paragraph; we should not repeat it in About the role. So we need to strip that from description. Now craft About the role paragraph(s): The description after location: "Are you a web publishing pro who combines sharp attention to detail with the technical curiosity to figure out why something is not working and make it better? If you enjoy turning marketing strategies into polished digital experiences, solving complex publishing challenges, and working across teams to get the details right, this could be a great opportunity! Join our Digital Strategy and Operations team as a Senior Web Publisher, helping bring marketing campaigns to life on our independent agent portal. You will create personalized digital experiences for Liberty Mutual independent agents using our content management system, including building and validating audience-targeting rules that help ensure the right agents see the right content at the right time. This is a hands-on role for an experienced web publisher who is comfortable working in HTML and CSS, understands how web experiences behave across devices and screen sizes, and can independently manage complex publishing work from intake through launch. You will partner closely with Marketing Strategy & Programs, Content & Editorial, and technology teams while serving as a trusted resource on publishing and personalization execution." We'll put that in

        maybe split into multiple paragraphs but okay. Now Responsibilities: list items from the responsibilities section. We need to extract each bullet: - CMS Publishing & Page Building: Build, update, and publish web pages and components across our independent agent portal, translating creative briefs and campaign strategies into polished digital experiences. - Partner with Content & Editorial to stage and implement copy, imagery, and design while maintaining brand, layout, and presentation standards. - Use HTML and CSS to fine-tune pages, troubleshoot rendering issues, and support responsive experiences across devices and screen sizes. - Manage multiple publishing requests and campaign timelines while maintaining a high level of accuracy and quality. - Personalization Execution & Validation: Build audience-targeting and personalization rules in the CMS based on campaign strategies and desired agent experiences. - Test and validate personalization before and after launch to ensure content displays accurately for intended audiences. - Investigate and resolve personalization or publishing issues, communicating findings and solutions clearly to stakeholders. - Serve as a publishing resource on personalization execution, helping teams translate targeting strategies into effective digital experiences. - Leverage Liberty Mutual's suite of AI tools to enhance personalization strategies and improve publishing processes. - Project Leadership & Collaboration: Lead complex publishing projects from intake through launch, coordinating multiple workstreams, stakeholders, priorities, and deadlines. - Use project and workflow management tools to organize work, manage competing priorities, and keep deliverables on schedule. - Partner across Marketing Strategy & Programs, Content & Editorial, and technology teams to align on solutions and move work forward. - Use available analytics and monitoring tools to support troubleshooting and inform digital experiences. - Identify opportunities to improve publishing workflows, processes, and best practices. - Collaborate closely with fellow publishers, sharing expertise and contributing to consistent, high-quality execution across the team. We'll put each as

      • . Now Qualifications: The paragraph: "Strong knowledge of project management principles and concepts. Proven ability to manage the project management life cycle for projects of varying complexity. Project management certification preferred. Ability to plan/organize/delegate work; communicate effectively; analyze and solve problems; give constructive feedback and praise; create alignment and adapt. Displays solid business acumen and integrated thinking. Proven business operations knowledge to include understanding the function's value chain and market conditions strongly preferred.Competencies typically acquired through a Bachelor's degree or equivalent experience in addition to a minimum of 6 years of relevant experience to include project management work and prior experience effectively providing mentoring/guidance to others." We'll keep as

        . Now Benefits: The posting says: "We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits Liberty Mutual is an equal opportunity employer...." Also earlier: "Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits". Also earlier: "At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups." We'll combine into a paragraph: Liberty Mutual offers comprehensive benefits, workplace flexibility, professional development opportunities, and Employee Resource Groups. For details, visit the benefits link. Now Pay: The posting includes: "Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role." We'll put that as

        . Now ensure we don't include any boilerplate like EEO etc. We removed. Now output HTML fragment. Let's craft:

        Location: Seattle, Washington (Boston, MA also considered; open to remote for the right candidate). Posted: September 16, 2026.

        About the role

        Are you a web publishing pro who combines sharp attention to detail with the technical curiosity to figure out why something is not working and make it better? If you enjoy turning marketing strategies into polished digital experiences, solving complex publishing challenges, and working across teams to get the details right, this could be a great opportunity! Join our Digital Strategy and Operations team as a Senior Web Publisher, helping bring marketing campaigns to life on our independent agent portal. You will create personalized digital experiences for Liberty Mutual independent agents using our content management system, including building and validating audience-targeting rules that help ensure the right agents see the right content at the right time. This is a hands-on role for an experienced web publisher who is comfortable working in HTML and CSS, understands how web experiences behave across devices and

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