Senior Videographer / Content Producer

About the role

Location: La Vergne, TN (Hybrid / On-site for shoots) The Coats Company is a leading U.S.-based manufacturer of automotive service and shop equipment, with a legacy spanning more than 75 years. Coats designs, builds, and services a comprehensive portfolio of tire changers, wheel balancers, alignment systems, lifts, inspection tools, and shop productivity solutions, all engineered for durability, safety, and ease of use in high-performing automotive service environments. Coats' equipment is proudly designed and built in the United States and supported by a nationwide network of factory-trained service technicians. Headquartered in La Vergne, Tennessee, Coats serves repair shops, tire dealers, car dealerships, and commercial fleets across North America.

Coats is looking for a Senior Videographer / Content Producer to support our growing marketing team through high-quality video production for brand, product, social, and event content. This role is focused primarily on video production and content capture — including planning shoots, operating equipment, and capturing engaging content for campaigns and social platforms. Editing experience is a plus, but not required, as this role will collaborate closely with remote editors and internal creative partners. The ideal candidate is highly organized, proactive, and comfortable working in a fast-paced environment with a mix of planned shoots, product launches, events, and social content needs.

Responsibilities

• Plan and execute video shoots for products, events, brand storytelling, and social media.
• Operate cameras, lighting, and audio equipment for in-house and on-location productions.
• Capture content optimized for platforms including Instagram, TikTok, YouTube, and web.
• Assist with creative shot planning and content execution alongside marketing leadership.
• Prepare and maintain production equipment and shoot kits.
• Organize footage and upload assets for remote editors.
• Ensure projects and footage are properly labeled and stored within company workflows.
• Coordinate with remote editors to ensure smooth post-production handoff.
• Assist with content planning and brainstorming.
• Support campaign launches, events, trade shows, and behind-the-scenes coverage.
• Capture both polished marketing content and fast-turn social content.

Requirements

3–5+ years of videography or video production experience. Strong understanding of camera operation, lighting, framing, and audio. Experience in corporate videography / agency work. Automotive, motorsports, or manufacturing portfolio work a plus.

Skills

• Organized and detail-oriented with strong file management habits.
• Comfortable working independently and collaboratively.
• Ability to manage multiple projects and deadlines.
• Basic to intermediate editing skills in Adobe Premiere Pro a plus.
• Experience working with remote editors or creative teams.
• Photography experience a plus.
• Livestream or live production experience a plus.
• Experience with some or all of the following is preferred: Nikon Z6, Z8; Adobe Creative Suite; OneDrive, Lucid Link cloud-based collaboration tools; Aputure Lighting and Rhode audio setup.

Qualifications

HS Diploma or GED