Senior Video & Motion Producer

About the role

We're looking for a Video & Motion Producer to own video production for Cloudflare's Growth team. This is a senior IC role for someone who can think strategically and creatively about video content and also do the hands-on work.

Responsibilities

• Own developer video production end-to-end, from concept and scripting through editing, motion design, and delivery across platforms (YouTube, Shorts, Reels, X, and more).
• Produce product launch videos that translate technical capabilities into clear, visually compelling narratives developers actually want to watch.
• Build motion graphics and animated content: product explainers, UI demos, brand moments, and title sequences using After Effects and related tools.
• Cut event and conference content, editing keynotes, fireside chats, and talks from Developer Week, Birthday Week, and other Cloudflare events into shareable social content.
• Support performance marketing through producing ad creative variants for paid campaigns, and working with growth marketers to test and iterate.
• Produce efficient AI-assisted production workflows, developing templates, style guides, and repeatable processes so you can deliver quality work across a high volume of requests.
• Stay close to data by using performance metrics and audience feedback to inform what you produce next; bring a test-and-learn mindset to formats and content types.

Desirable Skills, Knowledge, and Experience

• 8+ years of experience in video production, motion design, or a related field, with a strong portfolio that demonstrates both craft and range.
• Developer audience experience. You've produced content for a technical audience (developers, engineers, technical operators) and understand what resonates with them.
• Hands-on editing and motion skills. You're comfortable with tools like After Effects, Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. You can do the work yourself, not just direct others.
• End-to-end production ability. You've managed projects from concept through scripting, production, post-production, and delivery. You own timelines, manage stakeholders, and ship on schedule.
• Strong editorial judgment. You know how to find the compelling moment in a 45-minute talk, write a clear script for a 60-second explainer, and structure a tutorial that actually teaches.
• Platform fluency. You understand how video works across YouTube, YouTube Shorts, Instagram Reels, X, LinkedIn, and TikTok, including format requirements, pacing, and what performs.
• Brand sensibility and taste. You care about visual consistency, typography, color, and the details that make content feel polished and on-brand.
• Self-directed and proactive. You thrive with autonomy, can prioritize across multiple projects.
• Experience shooting and directing live-action video (interviews, on-location, studio).
• Familiarity with AI-assisted video workflows (e.g., Runway, OpusClip, CapCut).
• Experience with developer-focused content.
• Understanding of performance marketing creative, including how to produce ad variants, read test results, and iterate on paid creative.
• Motion design systems thinking, including building reusable animation templates, brand motion libraries, or design systems for video.

Compensation

Estimated annual salary of $150,000 - $190,000. Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!

Benefits

• Health & Welfare Benefits: Medical/Rx Insurance, Dental Insurance, Vision Insurance, Flexible Spending Accounts, Commuter Spending Accounts, Fertility & Family Forming Benefits, On-demand mental health support and Employee Assistance Program, Global Travel Medical Insurance
• Financial Benefits: Short and Long Term Disability Insurance, Life & Accident Insurance, 401(k) Retirement Savings Plan, Employee Stock Participation Plan
• Time Off: Flexible paid time off covering vacation and sick leave, Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified individuals will be considered for employment without regard to, among other things, race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.