Senior Vice President, Strategy

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

About the Role

The SVP, Strategy will provide consistently superior media strategies, ideas and marketplace solutions tailored to a fast-paced client in the luxury fashion space.

• Strong client relationship builder with a proven ability to cultivate strong, enduring partnerships; anticipate client needs; understand the client’s culture; accept client direction and operate “in the grey.” Client is looking for a trusted thought partner as their account lead.
• Luxury/Retail experience: understanding of the category, high net worth audience targeting, and fast-paced nature of retail. Appreciation for the premium brand positioning, storytelling and the critical need to protect how/where the brand shows up.
• Cross-channel media experience with fluency across full-funnel media (brand, performance, commerce, CRM, Data, offline (print/OOH), etc.), driving integrated, business-impacting solutions. Experience with key on and offline partners in the luxury space such as Condé Nast, NYT, JC Decaux would be ideal. Also seeking fluency in measurement, data and analytics as this is a client passion point. We have a full D&A team for support.
• Strategic growth driver responsible for identifying new opportunities and delivering measurable outcomes aligned to client objectives. Client business has been delivering growth quarter after quarter. Clients are seeking a partner that can help develop growth strategies to maintain and build upon their current performance.
• High-impact team leader who inspires, mentors, and develops the team while fostering a culture of collaboration, accountability, and excellence. We have an awesome, highly capable team. We need a leader that can help orchestrate, inspire and prioritize based on evolving client needs.

Responsibilities

• Serve as primary day-to-day liaison between Zenith and client.
• Direct the development, presentation and maintenance of brand media plans, including objectives, strategic initiatives, updates and point-of-views (POVs) on proposals.
• Provide direction to buyers and planners in a timely and accurate manner. Ensure all buys and executions of media plans adhere to agreed upon planning strategies and are properly communicated to client.
• Partner with internal teams and other Zenith accounts to develop insights into brand extensions through evaluations and recommendations of cross-platform and merchandising concepts.
• Ensure that client receives full value from Zenith’s resources within the parameters of service/compensation agreement.
• Provide leadership and direction to team working on account.
• Take leading role in client ideation and creativity, partnering with creative, digital and other agencies.
• Take leading role in new business activity as required, leading pitch planning teams.
• Ensure a robust training program for all members of the team is in place.

Requirements

• Minimum 12+ years of media experience with extensive planning knowledge.
• Superior client service experience with proven ability to provide strategic media plans.
• Bachelor’s degree.
• Experience across all media types (national, local, direct, OOH).
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
• Ability to translate numbers into viable business solutions to enhance strategies and meet deliverables.
• Excellent leadership ability to drive team to deliver results.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage, dental, vision, disability.
• 401K, as well as parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation Range: USD $180,215.00 - USD $240,000.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.