Senior Vice President of Video Strategy

Key Responsibilities

• Develop and execute a comprehensive enterprise-wide video strategy aligned with company growth objectives.
• Establish a clear vision for how video supports audience acquisition, engagement, subscriptions, advertising revenue, and brand expansion.
• Identify emerging opportunities across platforms, formats, and technologies.
• Lead long-term planning for video content, distribution, monetization, and audience development.
• Oversee all video content operations, including:
• Long-form original programming
• Short-form social video
• BREAKING NEWS VIDEO
• ENTERTAINMENT AND CELEBRITY COVERAGE
• LIFESTYLE AND COMMERCE VIDEO
• Live streams and special event coverage
• VIDEO-FIRST JOURNALISM INITIATIVES
• Partner with newsroom leadership to prioritize video storytelling opportunities and integrate video into daily news workflows.
• Ensure editorial integrity, journalistic standards, and brand consistency across all video content.
• Lead platform-specific video strategies for YouTube, TikTok, Instagram, Facebook, Snapchat, X, and emerging video platforms, in partnership with the Senior Director, Social Media.
• Develop audience-first programming tailored to platform behaviors and consumption trends.
• Optimize content performance through analytics, testing, and audience insights.
• Drive subscriber, follower, and watch-time growth across all channels.
• Partner with commercial and revenue teams to maximize video monetization opportunities.
• Expand sponsorship, branded content, licensing, syndication, and platform revenue streams.
• Develop scalable video franchises that attract advertisers and strategic partners.
• Establish KPIs and reporting frameworks tied to revenue, engagement, and audience growth.
• Build and lead a high-performing team of video producers, editors, journalists, strategists, and managers.
• Create a culture of innovation, accountability, speed, and collaboration.
• Evaluate organizational capabilities and implement structures that support future growth.
• Recruit, develop, and retain top video and digital talent.
• Establish a data-driven culture across the video organization.
• Utilize audience analytics to inform content decisions, programming investments, and distribution strategies.
• Monitor industry trends, competitor performance, and platform algorithm changes.
• Develop dashboards and performance reviews to assess content effectiveness.

Qualifications

• 12+ years of progressive leadership experience in digital media, broadcast, streaming, news, or content organizations.
• Proven success leading large-scale video operations across multiple platforms.
• Deep understanding of news, entertainment, social media, and digital publishing ecosystems.
• Demonstrated experience scaling audience growth through video content.
• Strong track record of managing multimillion-dollar content budgets and teams.
• Experience working directly with executive leadership and influencing enterprise strategy.

Preferred Experience

• Experience within a major news organization, digital publisher, streaming platform, or media company.
• Background leading both editorial and commercial video initiatives.
• Experience launching successful video franchises and original programming.
• Familiarity with AI-enabled content workflows, production technologies, and emerging media trends.

Compensation

$300,000–$325,000 base salary, plus annual bonus and long-term incentives (LTI).