Senior Vice President of Sales

Key Responsibilities

• Own revenue strategy and execution across B2B and B2C sales channels
• Partner closely with marketing to optimize lead flow, lead scoring, and conversion economics
• Translate company growth goals into clear sales strategies, KPIs, and operational execution
• Lead expansion of the sales org from 90 to 200+ professionals, including frontline managers and directors
• Build org design, revenue channel coverage models, and incentive structures aligned with growth
• Ensure culture scales with size — instilling accountability, performance, and 10X standards
• Sales Operations & Data Mastery
• Oversee sales ops, CRM, and data infrastructure to drive transparency, forecasting accuracy, and pipeline health
• Build a data-driven sales culture among reps, team leads, and directors that uses metrics to drive coaching, accountability, and optimization
• Train and develop world-class training and learning development programs across onboarding, continuous learning, and leadership development
• Design and deploy certification programs, playbooks, and repeatable systems to accelerate ramp time and boost productivity
• Drive consistency and scalability of messaging, process, and best practices
• Process & Conversion Optimization
• Audit and refine every stage of the funnel — from lead handoff to close — to maximize yield per lead
• Partner with marketing on campaign economics, attribution, and ROI analysis
• Continuously improve call effectiveness, sales cycle times, and conversion percentages

Qualifications

• Proven track record scaling a sales organization from 90 to 200+
• Master of sales operations and data — deep experience with CRM, forecasting, pipeline analytics, and performance dashboards
• Training and development expert — has built scalable onboarding, coaching, and leadership development systems
• Strong B2B and B2C sales experience, ideally in high-volume lead environments (thousands per day)
• Demonstrated success interfacing with marketing to optimize demand generation, lead scoring, and ROI
• Deep understanding of the economics of lead generation and conversion
• Process-driven operator who can install systems and playbooks without losing entrepreneurial speed
• Exceptional leadership, communication, and motivational skills — able to inspire and manage a 250- person+ team
• P&L Ownership

Key Success Metrics

• Sales headcount scales from 90 to 200+ between 2 offices without degrading quality or culture
• Annual revenue grows from $120M toward $250M+
• Ramp time for new reps decreases through structured onboarding and certification
• Installation of leadership development program
• Forecasting accuracy and pipeline health improve quarter-over-quarter
• Conversion rates and yield per lead improve across both B2B and B2C channels