Senior Vice President of Sales and Operations

Position Summary

Reporting directly to the CEO, the Sr. Vice President is a hands-on field leadership role responsible for driving operational excellence, sales performance, and team development across multiple territories. This leader will oversee both the Vice President of Operations and Vice President of Sales while serving as an active partner to regional teams in the field.

Organization Overview

This role provides leadership across a growing multi-territory organization operating in 12 territories, generating approximately $47 million in annual revenue. The Sr. Vice President will play a key role in ensuring operational consistency, driving sales performance, developing leaders, and supporting continued growth across the organization.

Key Responsibilities

• Conduct operational and sales assessments to identify strengths, opportunities, and performance gaps.
• Work directly with local leadership and frontline teams to improve operational execution and sales performance.
• Lead on-site coaching, training, and development initiatives.
• Support new location launches, turnaround efforts, and performance improvement plans when needed.
• Partner with the VP of Operations to ensure consistency in operational standards, policies, and best practices.
• Evaluate workflows and recommend practical improvements that increase efficiency and customer satisfaction.
• Monitor operational KPIs and implement corrective action when necessary.
• Ensure locations consistently execute company standards.
• Partner with the VP of Sales to drive revenue growth across all territories.
• Coach sales leaders on effective sales techniques, customer engagement, and performance management.
• Review sales metrics, forecasts, and pipeline activity to identify trends and opportunities.
• Help develop and execute territory-specific growth strategies.
• Build strong relationships with regional and local leaders.
• Mentor managers and develop future leadership talent.
• Foster accountability while creating a culture of collaboration and continuous improvement.
• Lead by example with a servant leadership mindset.
• Translate company initiatives into actionable plans at the field level.
• Ensure consistent execution of company objectives across all territories.
• Provide regular feedback and recommendations to executive leadership based on field observations.
• Collaborate across departments to improve communication and execution.

Qualifications

• 5+ years of progressive leadership experience in operations, sales, multi-unit management, or a related field.
• Proven success leading multiple locations or territories.
• Experience developing leaders and improving operational performance.
• Strong understanding of sales performance metrics and operational KPIs.
• Excellent communication, coaching, and relationship-building skills.
• Ability to quickly assess business challenges and implement practical solutions.
• Comfortable making decisions in fast-paced environments.
• Bachelor's degree preferred.

Preferred Traits

• Leads from the front.
• Isn't afraid to get into the day-to-day operations.
• Can earn the respect of teams by working alongside them.
• Has a coach's mindset rather than a command-and-control leadership style.
• Buys into the idea of bringing energy, accountability, and a positive attitude to every location they visit.