Senior Vice President of Marketing

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Vice President of Marketing based in United States. Lead enterprise-wide marketing strategy for a rapidly growing, private equity-backed technology and advisory organization serving public-sector markets across the United States. Own the evolution of the brand, integrating acquired and legacy identities into a unified market presence. Drive demand generation, digital marketing, thought leadership, events, communications, and marketing operations to support measurable revenue growth. Build and lead a high-performing distributed marketing organization with clear priorities, accountability, and talent development. Develop AI-enabled marketing capabilities that improve personalization, efficiency, campaign execution, and lead generation. Partner closely with Sales, go-to-market, and executive leadership to connect marketing investment with pipeline, market expansion, and customer engagement. This is a highly visible executive opportunity to shape the next phase of a growing, acquisitive organization while making an impact across state, local, and education government communities.

Responsibilities

• Develop and execute an enterprise-wide marketing strategy aligned with growth priorities, market expansion plans, revenue objectives, and broader business strategy.
• Lead brand strategy and architecture, bringing acquired and legacy brands together through a consistent enterprise identity, positioning, messaging, and market presence.
• Integrate and lead a distributed marketing organization by establishing a clear operating model, priorities, accountability structures, and talent-development practices.
• Own the digital and AI-enabled marketing strategy across website evolution, SEO/SEM, social media, email, digital campaigns, marketing automation, content distribution, personalization, and emerging technologies.
• Build integrated demand-generation and field-marketing programs that create qualified pipeline and deliver measurable revenue contribution in partnership with Sales and go-to-market leaders.
• Develop marketing strategies tailored to state, local, and education government buyers, taking into account public-sector buying cycles, stakeholder dynamics, and event-driven engagement.
• Lead the public-sector event strategy across conferences, sponsorships, associations, client forums, and webinars, using AI and emerging technologies where appropriate to improve engagement, follow-up, and ROI measurement.
• Shape enterprise positioning, messaging, thought leadership, content, communications, and public relations to strengthen reputation and differentiation in priority markets.
• Translate complex technology and advisory offerings into compelling customer value propositions, campaigns, and sales-enablement materials.
• Partner closely with Sales, go-to-market, pursuit/capture, proposal, and practice leaders to align marketing priorities with strategic growth opportunities and customer pursuits.
• Establish marketing performance metrics and dashboards while owning budget planning, resource allocation, channel investment, campaign performance, event spending, and agency ROI.
• Use market intelligence, customer insights, competitive analysis, and performance data to identify growth opportunities and continuously optimize marketing investments.
• Lead marketing integration for acquisitions, including brand migration, communications, digital consolidation, go-to-market coordination, and integration of marketing teams.
• Prepare and present marketing strategy, brand progress, pipeline contribution, and performance insights to executive leadership and the Board as appropriate.
• Foster a strategic, commercially minded, inclusive, data-driven, customer-focused, and technology-forward marketing culture that embraces AI and continuous improvement.

Requirements

• Bachelor’s degree from an accredited college or university, preferably in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.
• 15+ years of progressive marketing experience, including senior leadership within a B2B technology, professional services, or similarly complex growth organization.
• Proven experience building and leading high-performing marketing teams spanning brand, digital