Senior Vice President of Marketing
About the Role
Centers Health Care is one of the nation's leading providers of skilled nursing, rehabilitation, and post-acute care services, operating a large network of facilities across the Northeast. The Senior Vice President of Marketing will lead the organization's overall marketing strategy for an established multi-site skilled nursing and post-acute care organization. This is a highly visible leadership opportunity for an experienced marketing executive who combines strategic vision with hands-on execution and enjoys building high-performing teams.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with organizational growth goals
- Lead all branding initiatives and ensure consistent messaging across facilities, service lines, and marketing channels
- Oversee digital marketing, including website strategy, SEO, SEM/PPC, email marketing, social media, content marketing, and lead generation
- Direct advertising campaigns across traditional and digital media while maximizing marketing ROI
- Lead creative development for marketing collateral, video, photography, presentations, and promotional materials
- Develop public relations and corporate communications strategies, including reputation and crisis management
- Partner with Business Development and Operations to increase admissions, referrals, and market presence
- Establish marketing KPIs and utilize analytics to measure campaign effectiveness and business impact
- Build, mentor, and lead a high-performing internal marketing team while managing external agencies and vendors
- Oversee the marketing budget and ensure responsible allocation of resources
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 15+ years of progressive marketing experience
- 8+ years in senior marketing leadership
- Healthcare marketing experience, ideally within skilled nursing, post-acute care, hospitals, senior care, or healthcare services
- Demonstrated success developing marketing strategies that drive measurable business growth
- Experience leading cross-functional teams and managing agency relationships
Preferred Qualifications
- Master's degree (MBA, Marketing, or Healthcare Administration)
- Experience with multi-location healthcare organizations
- Knowledge of CRM and marketing automation platforms
- Experience with SEO, SEM, paid media, analytics, and employer branding
Ideal Candidate
The successful candidate is a strategic and data-driven marketing leader with exceptional communication skills and executive presence. They are equally comfortable shaping long-term strategy and overseeing day-to-day execution while collaborating across departments to strengthen brand awareness, support organizational growth, and position the company as the provider and employer of choice.