Senior Vice President, Marketing – Retirement, Investment & Wealth Solutions

About the role

This executive will lead marketing strategy for a business serving retirement, investment, and wealth-related client needs. The role will shape go-to-market direction, strengthen brand positioning, and drive demand generation in a highly competitive, relationship-driven market. This leader will partner closely with sales and other cross-functional teams to support growth, retention, and measurable commercial impact. The position also calls for a strong analytics mindset and a forward-looking approach to AI-enabled marketing execution.

Responsibilities

• Define and execute marketing strategy aligned with business growth objectives and market segmentation.
• Direct go-to-market programs and campaigns to enhance sales growth and client retention.
• Enhance brand differentiation through effective storytelling across all marketing channels.
• Manage corporate events strategy to drive pipeline and client retention with clear commercial targets.
• Leverage data analytics to optimize marketing initiatives and reduce acquisition costs.
• Drive AI adoption within the marketing team to improve efficiency and outcomes.
• Foster collaboration with sales teams to align marketing efforts with client needs.

Qualifications

• 15+ years of experience in B2B financial services, specifically in retirement and investment marketing.
• Strong background in defined contribution, retirement, and investments across various audiences.
• Proven track record of driving sales and revenue growth through effective marketing programs.
• Expertise in using data analytics for campaign targeting and performance measurement.
• Master’s degree in marketing, communications, or a related field preferred.

Benefits

• 401(k) match
• Medical, Dental, Vision coverage
• Paid Time Off
• Opportunities for professional development and continuous learning
• Supportive work environment that values integrity and teamwork

Compensation

$300,000 – $325,000 annually

Location & Schedule

Remote — US-based candidates only; no visa sponsorship available