Senior Vice President, Marketing

About the role

The Senior Vice President, Marketing will lead Ministry Brands' marketing strategy and execution, driving growth across brand, product marketing, demand generation, and customer lifecycle programs. Reporting to the Chief Revenue Officer and serving on the Senior Leadership Team, this role partners closely with Sales, Product, and Revenue Operations to build a scalable marketing engine that drives pipeline, revenue growth, and market leadership.

Responsibilities

• Own marketing’s contribution to pipeline, bookings, and revenue growth
• Partner with Sales and Revenue Operations to improve funnel performance, segmentation strategy, and market coverage
• Align marketing initiatives with company growth priorities and revenue targets
• Establish performance metrics, dashboards, and reporting frameworks that track marketing ROI and revenue contribution
• Use advanced analytics and AI-enabled insights to improve targeting, forecasting, and campaign performance
• Define market positioning, messaging, and competitive differentiation across the company’s product portfolio
• Lead segmentation, persona strategy, and competitive intelligence
• Equip the sales organization with clear narratives, enablement materials, and launch programs
• Leverage customer data and AI-driven insights to refine positioning, segmentation, and lifecycle engagement
• Build and scale integrated demand generation programs across digital, events, content, and partner channels
• Drive pipeline growth through performance marketing, inbound demand, and account-based initiatives
• Develop lifecycle marketing strategies that increase acquisition, conversion, expansion, and retention
• Implement experimentation and optimization programs across campaigns, channels, and conversion flows
• Leverage AI-enabled tools to improve campaign performance, personalization, and marketing productivity
• Own the strategy for digital acquisition and web-driven revenue growth
• Partner with Product and Engineering to optimize the digital buying journey, including onboarding and conversion
• Improve customer lifecycle engagement through targeted campaigns, automation, and data-driven insights
• Establish performance metrics for digital revenue contribution, customer acquisition cost, and lifetime value
• Lead the corporate brand strategy and ensure consistent positioning across products, channels, and customer experiences
• Establish scalable brand architecture and governance across the company's product portfolio and acquisitions
• Drive market visibility through thought leadership, media engagement, industry partnerships, and executive visibility
• Measure and track brand performance including awareness, perception, and share of voice

Requirements

• 12+ years of B2B marketing leadership experience, ideally within SaaS, fintech, or vertical software companies
• Proven success driving pipeline and revenue growth in close partnership with sales leadership
• Deep expertise in go-to-market strategy, product marketing, and demand generation
• Experience leading brand strategy within a multi-product or multi-brand organization
• Strong analytical orientation with experience managing marketing performance, attribution, and ROI
• Ability to operate as a strategic partner across Sales, Product, Finance, and executive leadership

Qualifications

• Ability to recruit, develop, and lead a high-performing marketing organization
• Build strong partnerships with Sales, Product, Customer Success, and Revenue Operations
• Continuously evaluate emerging technologies, including AI-enabled marketing platforms, that improve marketing effectiveness and operational efficiency

Skills

• Strategic thinking and problem-solving skills
• Excellent communication and interpersonal skills
• Strong leadership and team management skills
• Ability to work collaboratively with cross-functional teams
• Experience with marketing technology and tools

Benefits

Benefit offerings designed to promote a life of balance! At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success. Robust healthcare options, flexible paid time off, paid parental leave, mental health support, professional development reimbursement, and employee recognition & rewards are just some of the benefits offered.