Senior Vice President, Campus Sales

About the role

IMG Academy is the world’s leading sports education brand, providing a holistic education model that empowers student-athletes to win their future while preparing them for college and for life. IMG Academy has been nationally recognized by organizations including Sports Business Journal, USA Today, and the Best and Brightest Companies to Work For for its workplace culture, innovation, and commitment to developing people both on and off the field.

Responsibilities

• Set and own the strategic vision for campus-based sales across B2C and B2B lines, including youth development, elite team programming, and group/event experiences.
• Identify new growth opportunities by market segment, customer type, and seasonal trends.
• Partner with the marketing, product, and commercial operations teams to align offers, messaging, and capacity planning across sales cycles.
• Lead, coach, and inspire a diverse sales team of 75+ professionals, including directors, student athlete advisors, camp advisors, account executives and enrollment and customer support specialists.
• Build and scale a performance-driven sales culture rooted in accountability, transparency, and purpose driven.
• Develop and execute onboarding, coaching, and development programs to continuously upskill the team and improve retention.
• Oversee the day-to-day performance of sales funnels across phone, SMS, chat, email, and CRM-connected digital channels.
• Ensure sales processes and scripts are tailored to different buyer personas including families, club coaches, athletic directors, and event partners.
• Partner with commercial operations to build reporting dashboards and leverage data for continuous improvement in lead conversion, ARPU, cycle time, and show/close rates.
• Design and execute customer journeys from inquiry through decision, working cross-functionally to deliver a premium and consistent experience.
• Use feedback loops (Customer Success metrics, including NPS and attrition) to continuously refine sales experience and drive improved satisfaction and loyalty.
• Serve as a key commercial leader across the organization, partnering with counterparts in digital products, hotel sales, marketing, and commercial operations.
• Act as a senior representative with high-profile accounts, strategic partnerships, and VIP families during peak recruiting seasons or high-impact events.

Qualifications

• 8+ years of progressive experience in sales leadership, within B2C and B2B environments, particularly in service-driven industries like education, sports, travel, or hospitality.
• Proven expertise in sales strategy development, pipeline and territory management, and multi-product bundling.
• Proficiency with CRM systems (e.g., Salesforce), marketing automation, and sales enablement tools.
• Strategic thinker with a strong ability to translate vision into clear, executable plans.
• Skilled communicator and storyteller across diverse audiences, including families, executives, and partners.
• Strong analytical and forecasting capabilities, with a bias toward data-informed decision-making.
• Experienced in coaching, mentoring, and leading high-performing sales teams.
• Able to thrive in a fast-paced, results-driven environment with complex, cross-functional dynamics.
• Adept at motivating and aligning teams around shared goals, driving both outcomes and culture.
• Flexible and resilient in adapting to seasonal changes and evolving product offerings.
• Trusted leader who inspires confidence, builds relationships, and leads with integrity during high-impact, customer-facing moments.

Skills

• Strategic thinker with a strong ability to translate vision into clear, executable plans.
• Skilled communicator and storyteller across diverse audiences, including families, executives, and partners.
• Strong analytical and forecasting capabilities, with a bias toward data-informed decision-making.
• Experienced in coaching, mentoring, and leading high-performing sales teams.
• Able to thrive in a fast-paced, results-driven environment with complex, cross-functional dynamics.
• Flexible and resilient in adapting to seasonal changes and evolving product offerings.
• Trusted leader who inspires confidence, builds relationships, and leads with integrity during high-impact, customer-facing moments.

Benefits

• Comprehensive Medical, Dental and Vision
• Flexible Spending Account and Health Savings Account options
• 401k with an Employer Match
• Short Term and Long Term Disability
• Group and Supplemental Life & AD&D
• Gym Discount Program
• Pet Insurance
• Wellbeing Program
• and more!