Senior Vice President Business Development

Responsibilities

• Drive Enterprise Growth
• Deliver against annual revenue and profitability targets through strategic new business acquisition.
• Develop and execute comprehensive growth strategies focused on targeted manufacturers, categories, and market segments.
• Identify, qualify, and prioritize high-value opportunities that align with CROSSMARK’s strategic capabilities and long-term growth objectives.
• Expand relationships within existing clients by identifying opportunities to introduce additional CROSSMARK solutions and integrated services.
• Lead Strategic Pipeline Management
• Establish and maintain a robust, predictable pipeline that creates sustainable future growth.
• Drive disciplined CRM utilization, opportunity progression, and forecasting accuracy.
• Leverage data, market intelligence, and industry relationships to identify emerging opportunities and competitive threats.
• Ensure consistent qualification standards and resource prioritization across all opportunities.
• Own the Pursuit Process
• Lead the enterprise pursuit strategy for strategic opportunities, RFPs, and transformational engagements.
• Partner with proposal, pricing, finance, operations, and executive teams to develop differentiated solutions and compelling commercial strategies.
• Establish clear win strategies, value propositions, storylines, and competitive positioning for each pursuit.
• Ensure flawless execution from opportunity identification through contract execution and client transition.
• Elevate Executive Selling
• Build trusted relationships with senior client stakeholders and buying teams.
• Lead executive-level discussions that focus on business outcomes vs. capabilities alone.
• Deliver compelling, insight-driven presentations that differentiate CROSSMARK through strategic thinking, commercial expertise, and measurable value creation.
• Influence key decision-makers through effective storytelling and consultative engagement.
• Build Organizational Capability
• Create a culture of accountability, collaboration, and continuous learning.
• Coach team members to improve executive engagement, opportunity strategy, storytelling, and closing effectiveness.
• Share best practices and institutionalize winning processes across the organization.
• Serve as an Industry Ambassador
• Maintain an active presence within the CPG, retail, and commercial services communities.
• Represent CROSSMARK at industry events, conferences, and executive forums.
• Cultivate a broad network of industry relationships that generate insights, opportunities, and strategic introductions.

Qualifications

• Experience: 10+ years of progressive leadership experience in business development, sales, consulting, or commercial strategy.
• Proven history of generating and closing multimillion-dollar revenue opportunities.
• Demonstrated success leading complex pursuits, enterprise sales cycles, and competitive RFP processes.
• Experience working with leading CPG manufacturers, retailers, or commercial service organizations.
• Prior leadership experience managing and developing high-performing teams.
• Knowledge & Capabilities: Deep understanding of the CPG, retail, and commercial services industries.
• Exceptional executive communication and storytelling skills.
• Strong business acumen with the ability to translate data into actionable growth strategies.
• Expertise in opportunity strategy, pipeline management, and complex deal orchestration.
• Ability to influence stakeholders across all levels of an organization.
• Prioritized relationship-building capability with executive-level decision-makers.
• High degree of personal ownership, resilience, adaptability, and intellectual curiosity.
• Entrepreneurial mindset paired with disciplined execution.