Senior User Acquisition Manager

About the role

We're looking for an exceptional UA operator. This role demands a rare combination: a strong quantitative mind, excellent taste, and sharp strategic thinking. If you've been the person your team trusts with its biggest spend decisions, you'll get to exercise all three here every day.

Responsibilities

• Own performance of your channels (Google, ASA, TikTok): strategy, structure, budgets, bidding, creative direction, and results
• Scale monthly spend to $500k+ while holding payback targets
• Identify and open new channels and geos; kill what doesn't work without sentimentality
• Run structured creative testing loops with our creative team: concept, test, read, iterate
• Master our measurement stack: Singular MMP plus our own BigQuery-based attribution and LTV models
• Work directly with our data team to sharpen LTV curves, payback models, and geo/platform-level unit economics
• Manage and hold accountable any external partners (agencies, vendors, pLTV/ML partners)
• Report performance to the CEO with specific numbers and clear recommendations. No fluff, no vanity metrics

Requirements

• Proven experience managing $500k+/month in mobile UA spend, ideally well beyond
• Deep hands-on expertise in Google App Campaigns, Apple Search Ads, and TikTok
• Meta and SDK network experience is a strong plus, as we'll expand
• Fluency in mobile measurement: SKAN/AAK, MMPs, VO/AEO optimization, and incrementality
• You can pull your own data, sanity-check an LTV curve, and spot when a "growth win" is actually low-value install volume dressed up in a nice CPI
• You know why a $0.50 install can be worthless and a $5 install can be a steal
• A hunter's instinct backed by total command of the current market: you know which creatives, formats, and channels are working right now, you find the arbitrage and the underpriced geo before the window closes, and you move on it
• AI as a force multiplier: one person running multiple channels at this scale is only possible with aggressive AI leverage in your analysis, reporting, and workflow
• Extreme ownership. You don't wait for direction, you bring the plan

Qualifications

• Experience in mobile games, social apps, or virtual economies is a strong plus
• Heavy bonus for knowing our product and audience: the best UA operators market the product, not just the channel