Senior Thought Leader Liaison

About the role

The Senior TLL role at Genentech acts as the lead Commercial enterprise bridge to National & Regional Therapeutic Area Experts (TAEs) across Malignant Hematology, operating as a proactive strategic partner who shapes markets and converts TAE influence into measurable results.

Responsibilities

• Establish and foster effective partnerships with TAEs
• Enable demand and patient access by influencing TAE perception and advocacy of products through clinical data education, mapping their influence, and mobilizing TAEs as advocates to accelerate product adoption and account readiness
• Rapidly translate bi-directional insights into execution by synthesizing TAE feedback, competitive intelligence, and market dynamics to shape TA/brand strategy, collaborating with Marketing, Medical, Global and CE partners
• Participate in core Marketing and TLL sub-teams (e.g., ad boards, insights, congresses) and lead cross-functional alignment across Marketing, Medical, CE, Compliance, Legal, and Global teams to focus TLL efforts on key TA and launch needs
• Proactively shape TAE understanding by providing timely clinical data and competitive context, ensuring misperceptions are connected compliantly to enable informed advocacy and faster patient access
• Manage Fee-for-service activities that include TAEs (selection/pull through as appropriate)
• Drive KPIs tied to speed to peak percentage of market, quality & depth of TAE engagement, and strategic influence on TA & brand decisions
• Ensure compliance with all relevant company policies and procedures, and applicable laws and regulations that govern the conduct of GNE activities

Requirements

Market & Customer Expertise: Deep knowledge of National and Regional TAEs with a preference for strong relationships among TAEs within geography. Deep knowledge of each customer type (e.g. HCPs, patients, payers, IDNs, distributors, pathways) and how TAEs may engage with various customer types.

Competitive Value Creation: Ability to educate and challenge TAEs.

Strategy Development: Ability to articulate business problems and identify solutions. Ability to translate enterprise and portfolio strategy into tactical TAE engagement plans that align regional execution with brand priorities and TA goals.

Execution Readiness: Ability to rally the organization to plan, coordinate, and pull through the strategy together.

Delivery & Optimization Across Channels: Ability to make sure our story is reaching customers in a seamless, memorable experience.

Measurement & Iteration: Ability to evaluate everything we do, and adjust, stop, or start for continuous improvement.

Skills

• Market & Customer Expertise
• Competitive Value Creation
• Strategy Development
• Execution Readiness
• Delivery & Optimization Across Channels
• Measurement & Iteration

Benefits

Not specified

Pay

$162,500 – $301,700

Schedule

Field based position with significant business travel. Traveling by air or by car is regularly required as well as prolonged periods of sitting, both of which are part of the essential duties and responsibilities of the position.