Jobs · Marketing · Texas

Senior Technology Product Manager - GTM Enablement and Launch Lead

Wolters Kluwer · Dallas, TX · 2 wk ago
On-siteMarketing$86k/yrFull-time

Responsibilities

  • Own end-to-end launch readiness for multiple concurrent initiatives, including core product launches, AI-related capabilities, new products, and pricing or packaging changes.
  • Define and maintain launch readiness checklists, milestones, and gates; track progress against agreed criteria.
  • Run weekly launch reviews, monitor risks and dependencies, and surface issues with clear recommendations for resolution.
  • Provide escalation and readiness recommendations to leadership when launches are at risk.

Stakeholder Enablement and Alignment

  • Translate product changes into clear internal enablement materials (what is changing, who it impacts, why it matters, and how teams should support customers).
  • Partner with Product, Engineering, Product Marketing, Sales, Customer Success, Implementation, Legal, Billing, Documentation, Analytics, and Sales Operations teams to coordinate readiness activities.
  • Support consistent understanding and execution across teams through clear documentation, templates, and communication.

Operational Customer Communications

  • Own and coordinate operational (non-promotional, non-emergency) customer communications related to launches.
  • Ensure communications are accurate, empathetic, and aligned with internal readiness and timelines.

Visibility, Reporting, and Process Improvement

  • Maintain launch dashboards and documentation to provide real-time visibility into status, risks, and decisions.
  • Leverage tools, systems, and automation (including AI-enabled capabilities) to scale launch execution and reduce manual effort.
  • Participate in post-launch reviews; identify patterns, risks, and opportunities to continuously improve launch and enablement processes.

Strategic Support

  • Surface insights from launch execution, such as enablement gaps or post-launch issues, to inform broader GTM improvements.
  • Over time, partner with GTM leadership to evolve launch governance, tiering, and cross-functional operating models.

Required Skills and Qualifications

  • 8-10 years of experience in B2B SaaS environments, with exposure to enterprise go-to-market models.
  • Demonstrated experience leading complex, cross-functional launches or GTM programs.
  • Strong program and project management skills, including milestone tracking, risk management, and dependency coordination.
  • Excellent written and verbal communication skills; ability to explain complex or sensitive information clearly to peers and senior management.
  • Prowess in influencing without authority and building trust across cross-functional teams.
  • Strong critical thinking, listening skills, and sound judgment when solving complex problems.

Preferred Experience

  • Supporting platform-level products with moderate to high complexity.
  • Exposure to AI-driven product capabilities.
  • Background adjacent to Product Marketing, Enablement, or GTM Operations.
  • Familiarity with post-launch measurement, issue tracking, or adoption signals.

Success Measures

  • Stakeholder satisfaction across Product, Sales, and Customer-facing teams.
  • Percentage of launches meeting readiness criteria with full completion.
  • Reduction in post-launch issues and late-stage launch surprises.
  • Improved visibility, predictability, and consistency of launch execution.

Compensation

$85,600.00 - $149,400.00 USD

This role is eligible for Bonus.

Your recruiter can share more information about the specific offer for the job location during the hiring process.

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