Senior Technical Business Development Manager, AWS Marketplace

Key job responsibilities

Feature Validation and Voice of the Customer

• Design and run structured feedback programs — including beta programs, pilot launches, and advisory councils — with ISVs, channel partners, consulting partners, and buyers to validate early-stage Marketplace feature concepts.
• Represent seller and buyer voice in product reviews and engineering discussions, synthesizing findings into clear recommendations for product and engineering leadership.
• Build scalable mechanisms to continuously collect and route partner and customer feedback to the right product and engineering teams.

Go-to-Market Launch Ownership

• Own go-to-market strategy and execution for Marketplace feature launches, including enablement materials, partner communications, and field readiness programs across software, services, data, and AI agent solutions.
• Track post-launch adoption metrics and develop remediation plans where adoption falls short; close the loop with product and engineering teams with structured findings.
• Leverage AI productivity tools to scale partner outreach, synthesize feedback signals, and accelerate the development of launch content and enablement materials.

Marketplace Evangelism and Community Engagement

• Represent AWS Marketplace at partner conferences, industry events, and community forums as a credible advocate for Marketplace capabilities across the full range of software, data, services, and AI agent offerings.
• Develop and deliver presentations, demos, and thought leadership content for audiences ranging from technical practitioners to C-suite executives.
• Build a network of engaged advocates and early adopters who can support beta programs and provide ongoing product feedback.

Partner and Field Engagement

• Build and manage senior-level relationships with ISVs, channel partners, consulting partners, and key buyers to drive feature adoption and surface new product opportunities.
• Collaborate with field sales, partner management, and alliance teams to co-develop go-to-market motions and accelerate Marketplace adoption within key accounts and segments.
• Identify and pursue business development opportunities that emerge from product launches, market trends, or gaps in the current Marketplace seller and buyer experience.