Senior Strategist (Portfolio/Retail)

The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts, and social experts working together to deliver remarkable ideas that live in a variety of mediums, from social to TV. This team moves at the speed of culture, built to respond to trends and events as they happen, coming up with ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.

Our team has been recognized internationally by industry giants like Cannes, One Show, and was named Campaign's Global ‘In-House Agency of The Year,’ solidifying our position as a leader in the industry. We’re looking for trailblazers who are passionate about producing award-winning work and have an innate drive to generate innovative ideas both within and outside of the brief.

About the role

The Senior Strategist at The Kitchen serves as the day-to-day strategic lead across multiple brands, supporting Portfolio Marketing. This role demands a unique blend of strategic thinking, cultural curiosity, and channel expertise to deliver 360 campaigns that win shoppers, from above the line to below the line. You will develop strategies for occasion-based multi-brand campaigns and deliver channel strategic plans that unlock business growth.

Responsibilities

• Strategic Thinking: Maintain a deep understanding of the brands, audiences, business priorities, competition, and industry trends. Incorporate strategic thinking into creative briefs, comms plans, campaign rollouts, and thought leadership.
• Retail, Shopper, and Portfolio Strategy & Creative Brief Development: Define strategies for the Kraft Heinz portfolio of brands to drive cross-sell and incremental purchase during power windows. Identify how brands best show up together in key occasions and shopper moments, delivering insights that inspire creative teams and impact business outcomes.
• Collaboration with Creative Teams: Work closely with the Creative team to brainstorm, generate thought starters, and actively help hone their work.
• Understanding of Paid Media: Understand ad units, media opportunities, and post content options in a complex multi-platform online environment to make strategic recommendations for creating and amplifying work that reaches the right audience with both paid and owned media.
• Winning in Online/Traditional Retail Environment: Demonstrate knowledge of how to plan campaigns for a shopper mindset. Think about all channels where shoppers intersect with messaging and how to effectively communicate across brands.
• Presentation Skills: Translate big and complex ideas clearly and effectively into simple, compelling stories and presentations to help get ideas approved by Brand Partners.
• Team Collaboration: Work within a pod structure consisting of Creatives, Account, and Production. Own relationships with the Central Marketing Portfolio team for assigned campaigns.

Requirements

• 5+ years of experience in a brand, comms, shopper, or retail strategy role.
• Proven track record of managing national brands, ideally for a CPG or lifestyle brand.
• History of working with Creative teams, providing expertise and influencing creative ideas.
• Proficiency in creating presentations (PowerPoint, Google Slides).
• Ability to translate research and data into meaningful insights that inspire big ideas.
• Solid understanding of the tools and frameworks that support strategy development (e.g., social listening).
• Strong background in channel or comms strategy, unlocking the right message at the right moment.
• Excellent presentation and communication skills in a group environment.
• A university or college diploma in marketing, advertising, or a related field is preferred.

Pay

The anticipated annual base salary range for this position is $100,000–$120,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs.