Senior Strategist, Digital Communications

About the Position The Senior Strategist, Digital Communications (Sr. Strategist) supports the development and execution of digital strategies for NILC and NILC’s sister 501(c)4 organization. The Sr. Strategist is responsible for planning, executing, and optimizing digital content across NILC’s platforms with an emphasis on graphic design and video content production. The Sr. Strategist manages the social media content and publishing calendar, email content and calendar, and digital ads program, explores innovative ways to drive audience engagement and growth across digital platforms; and monitors the performance of digital efforts. The Sr. Strategist will create and post digital content to uplift the stories of NILC, its programs and campaigns, and the clients and communities NILC serves as a means of amplifying the organization’s crucial legal, research, organizing, and advocacy interests. This role is a member of the Bargaining Unit. The Sr. Strategist, Digital Communications will be responsible for providing leadership and driving success in the following key areas:Specific Position Responsibilities Content Production and PlanningProduce visual content such as content such as social media graphics, infographics, videos, and design elements for digital platforms.Create, edit, and oversee NILC and IJF’s digital platforms and tactics, including websites, email programs, blogs and social media accounts, ensuring a consistent organizational voice.Develop and publish content and incorporate all digital outposts and tactics (e.g., influencer partnerships, social media, email program, and digital ads, etc.) daily, and maintain content calendars.Digital StrategiesIdentify high-impact opportunities to increase brand visibility of NILC and IJF’s advocacy, programmatic, and movement building work, and grow digital audiences.Identify and execute creative and culturally relevant distribution tactics to innovate how we use social media and other digital accounts, promote our content, and engage with our audiences.Cultivate relationships with partners and social media influencers to amplify engagement with NILC and IJF’s social media and other digital content, developing & executing free and paid campaigns.Manage and develop strategy and content for advocacy components of NILC and IJF’s supporter email list engagement.CollaborationSupport the Director, Digital Communication and other Strategic Communications leaders in the development of NILC and IJF short- and long-term digital strategies that advance NILC and NILC IJF’s programs and goals and implement those strategies in NILC and IJF’s day-to-day digital communications work.Collaborate with other members of the Strategic Communications team and cross-functional teams to craft and implement creative, multi-faceted digital strategies to support ongoing programmatic work, advocacy, public education, and live events, as well as media, development, and marketing campaigns. May be a part of a larger cross functional project using the MOCHA framework/methodologyAct as a mentor to other Communications staff, including editing work, providing guidance, and other support as needed. ?Provide social media and other digital coverage in off-hour/non-peak rotation and for advocacy, development events, rallies, and other functions.Community Building and AnalyticsMonitor trends and emerging practices in social media, email advocacy, and other digital platforms, evaluating and recommending new platforms for NILC and IJF’s presence.Establish digital media metrics goals, objectives, and measures of success) to track, analyze, and regularly report on NILC and IJF’s digital media performance for NILC and IJF’s leadership teams.Supervisory ResponsibilitiesMay oversee outside consultants or vendors as needed. Qualifications RequiredBachelor’s degree in Political Science, Communications, Marketing, or related field, or equivalent work experience required7-10+ years of digital communications and social media experience, experience including 4+ years developing and executing digital plans and 2+ years of email campaign experienceExpertise in the principles of online organizing and digital best practices including metrics/analyticsFamiliarity with multiple CRM and CMS systems and digital applicationsFamiliarity with list/database management and growthExperience writing about social justice issues and how to leverage digital/social assets in campaignsExperience with website management (Drupal, WordPress) and leading website redesign projectsPolitical and/or policy experience requiredPreferred QualificationsMaster’s degree in Communications, Marketing, or another relevant fieldExperience in a nonprofit or social justice organization, particularly immigration-focused, preferredExperience in online media production, especially video and graphics preferredProficiency in non-English languages spoken by Latinx, Asian, Pacific Islander, African, Caribbean, and Arab communities preferred. Fluency in more than one language desirable. At NILC, we know that talented people may have different backgrounds or experiences, and if your education and experience doesn’t exactly align with the above that’s okay! NILC believes that diversity in all dimensions of the organization supports and bolsters the innovative thinking essential to its success and is committed to providing equal employment opportunity to all qualified applicants. NILC’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of people of color, women, veterans, and individuals with disabilities in our organization. We encourage you to apply and let us know in your cover letter why you are qualified and the right fit for this role and NILC. Work Environment Remote work locations are as follows: (Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Georgia, Maryland, Montana, North Carolina, New Mexico, New York, Oregon, South Carolina, Texas, Utah, Virginia and Wisconsin). To be considered, applicants must live in one of the work locations. Location & Travel: NILC's offices are located in Washington, D.C. and Los Angeles, California. For this role, up to 10-20% of overnight interstate travel may be required; travel is typically quarterly to the NILC Washington, DC office or another location within the US for 3-5 nights.Compensation & Benefits:NILC’s compensation and benefits philosophy is to provide a competitive offering in the nonprofit sector and ensure equity across the organization. The salary range for this opportunity is $89,300 - $111,600.