Senior Strategist

About the role

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market.

The Senior Strategist will be responsible for helping our clients develop a clear vision, strategy, and roadmap to solve complex business problems and meet customer needs at scale. They will drive the creation and execution of digital experiences and solutions in collaboration with design and technology teams. Additionally, they will analyze benchmarks, competitive data and KPIs to develop recommendations that drive client business.

Responsibilities

• Work with clients and cross-functional teams to define digital roadmap and initiatives to achieve and accelerate business goals
• Perform market, competitive and user research to inform roadmap initiatives, features and functionality
• Collaborate with key stakeholders to align on customer needs, digital solutions, products, services, and capabilities to create long-term value
• Creation of strategic briefs and presentations, that guide design, tech and business operations
• Develop guidelines and mechanics for specific digital promotions, loyalty programs and engagement

Qualifications

• 4-6 years of experience as a digital or ecommerce strategist working for a brand, agency or consultancy
• Strong communication skills with ability to influence and partner with key internal stakeholder teams: senior leadership, account, tech, design, operations and project management to ensure shared vision
• Excellent presentation skills with ability to communicate effectively with clients and senior leadership
• Resourceful, creative problem solver adept at navigating through ambiguity and making data-driven decisions
• Self-driven, strong sense of ownership and highly organized with a proven ability to prioritize and execute on multiple concurrent initiatives
• Genuine interest in getting inside of and understanding a problem to bring the right insights, information and inspiration to solve it
• Team player who welcomes constructive feedback, always with a focus on creating the best work
• Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver

Pay

$90,000 to $125,000

Schedule

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.