Senior Specialist, Performance Ad Copywriter

What You’ll Do

• Performance Marketing & Campaign Development
  • Write short, compelling, conversion-focused copy for display ads, email marketing, SMS campaigns, and digital experiences.
  • Create ad copy tailored to various stages of the customer journey and buyer intent.
  • Create concise, audience-centered copy that drives engagement, lead generation, and revenue growth.
  • Succinctly translate complex products, services, and solutions into clear, relatable business value.
• Optimization & Strategy
  • Continuously test, optimize, and refine copy using campaign performance data and A/B testing insights.
  • Collaborate with marketing stakeholders to improve campaign performance and customer engagement.
  • Contribute ideas that help evolve SHRM’s messaging strategy and performance marketing approach.
  • Stay informed on emerging digital advertising trends, audience behavior, and best practices.
• Collaboration & Communication
  • Partner cross-functionally with creative, marketing, product, and brand teams to ensure consistent messaging and campaign alignment.
  • Effectively manage multiple projects and deadlines in a collaborative, fast-paced environment.
  • Support a culture of creativity, experimentation, and continuous improvement.

Required Qualifications

• 5+ years of experience in performance, conversion-focused copywriting with a focus on display ads and email.
• Proven experience writing ad copy tied to measurable performance metrics such as engagement, clicks, leads, pipeline growth, or revenue.
• Strong understanding of digital marketing and advertising channels, audience behavior, and conversion-focused strategies.
• Experience developing copy across display ads, email, SMS, and digital campaigns.
• Exceptional ability to simplify complex information into short, clear, and compelling copy.
• Strong project management and organizational skills with the ability to manage multiple priorities effectively.
• Experience leveraging AI tools to streamline workflows, accelerate ideation, and enhance content development while maintaining strong creative judgment.

Preferred Qualifications

• Experience supporting medium-to-large brands or enterprise organizations.
• Familiarity with A/B testing methodologies and performance optimization.
• Understanding of display ad best practices and conversion-focused copywriting.
• Experience in B2B, membership-based, professional services, or mission-driven organizations.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Able to lift and carry up to 30 pounds as needed.

Work Environment

• Hybrid Position (3 Days In-Office, 2 Days Remote)
• Core business hours begin between 8:00 and 9:00 a.m. and end between 5:00 and 6:00 p.m. local time.
• The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace.
• Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Hiring Range

• $85,000 to $98,000 per year.

Benefits

• Professional growth and development.
• Health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Equal Opportunity Employer

• Minority/Female/Disabled/Veteran.