Senior Specialist, Paid Media (100% Remote)

Responsibilities

• Architect and own paid media agency strategy, including agency selection, onboarding, workflow design, and performance management.
• Serve as the primary point of contact between internal stakeholders and agency partners.
• Define and maintain standards, processes, and playbooks that scale across campaigns and partners.
• Own the full campaign lifecycle, including briefing, setup, launch, optimization, and reporting.
• Manage and optimize paid media budgets across search, social, and display channels.
• Develop audience targeting frameworks and creative strategies to drive acquisition and retention.
• Design and execute A/B testing programs across bidding strategies, creative formats, landing pages, and audience segments.
• Document testing outcomes and create case studies and playbooks based on performance insights.
• Utilize AI tools to support creative development, experimentation, and performance analysis.
• Partner directly with merchant partners to develop paid media strategies that drive web ordering and delivery growth.
• Translate merchant business goals into actionable campaign plans.
• Communicate campaign performance and recommendations to technical and non-technical stakeholders.
• Analyze full-funnel performance to identify optimization and growth opportunities.
• Own campaign reporting and performance reviews for internal and external stakeholders.
• Partner with analytics teams to develop attribution models and measure incrementality.
• Validate performance outcomes and recommend scaling strategies based on data.

Qualifications

• 6+ years of hands-on paid media experience.
• Experience owning campaigns from strategy and setup through optimization and reporting.
• Deep expertise with Meta Ads Manager.
• Deep expertise with Google Ads.
• Deep expertise with TikTok Ads.
• Experience managing paid media across search, social, and display channels.
• Experience developing audience targeting strategies.
• Experience creating and executing structured A/B testing programs.
• Strong analytical skills.
• Experience with attribution modeling.
• Experience with incrementality testing.
• Experience with funnel analysis.
• Experience developing paid media strategies for external partners or clients.
• Experience managing or collaborating with external agencies.
• Strong stakeholder management and communication skills.
• Experience using AI tools for campaign optimization, performance analysis, or creative development.
• Ability to operate independently and build processes from scratch.
• Experience creating campaign playbooks, testing frameworks, and best practices documentation.