Senior Solutions Architect, Media Enablement Team
About the role
The role serves as the dedicated ICAA technical resource for the Omnichannel Supply team. It spans the full breadth of supply path strategy, publisher and SSP integration, signal architecture, and technical enablement across all channels and formats. A significant focus is to directly lead local supply and data initiatives to improve identity resolution and signal fidelity.
Responsibilities
Own the technical execution of ICAA supply path integrations with local and regional SSPs, publishers, and broadcasters.
Conduct technical assessments of new supply partners and provide advisory to sales teams on supply path capabilities, format availability, and integration timelines.
Lead publisher and locale specific initiatives, including data vendor and clean room integrations to scale addressable supply.
Product & Engineering Liaison: Serve as the ICAA technical voice into the centralised Supply Integrations team, ensuring local requirements are represented in roadmap planning and product releases are validated for ICAA compatibility.
Collaborate with engineering to reconcile Supply Path Optimisation (SPO) objectives with local market access requirements, including format parity gaps surfaced by holding companies (e.g., Dentsu, Omnicom).
Identify and automate manual operational tasks, building SOPs and technical documentation for ICAA-specific integration processes.
Create scalable solutions leveraging AWS services and create monitoring frameworks for ICAA supply path health.
Requirements
8+ years of specific technology domain areas (e.g. software development, cloud computing, systems engineering, infrastructure, security, networking, data & analytics) experience.
Bachelor's degree in computer science, engineering, mathematics or equivalent.
Experience participating in or leading technical collaborations and creating alignment across diverse groups (e.g., hardware engineering, software engineering, program management).
5+ years of experience in the programmatic advertising or ad tech ecosystem.
Experience with digital identifiers (MAIDs, cookies, IFAs), identity resolution/match methodologies (deterministic, probabilistic), and the identity solution landscape (ID graph and cookie-less providers).
Qualifications
Experience with and deep understanding of advertising technologies (i.e., ad server, DSP).
Experience working with AWS Services.
Understanding of global privacy frameworks as they relate to programmatic supply.
Experience working with global programmatic markets, including knowledge of local SSPs, broadcasters, and regional supply infrastructure.
Deep familiarity with the programmatic supply ecosystem including OpenRTB protocols, header-bidding, supply path optimisation, and bid stream analysis.