Senior Social Strategist, XCM
About the role
The XCM (Cross-Channel Marketing) team focuses on building the Amazon, Prime, and other partner brands through innovative, measurable, and high-impact advertising campaigns. We work with both external ad agencies and full-service internal teams to achieve our goals.
Responsibilities
Develop social media strategies for campaigns spanning brands
Translate business objectives and brand strategies into actionable social strategies leveraging platform-specific opportunities
Lead social strategy development for tentpole events (e.g., Prime Day) as part of integrated campaigns
Identify opportunities to build brand strength through paid and organic social channels
Create strategic creative briefs for internal XCM creative teams and external agency partners
Partner with creative teams throughout campaign development to ensure strategic alignment
Apply deep understanding of social platforms, customer behavior, and cultural trends to inform creative direction
Brief content across all formats
Serve as the social media expert for brand strategy team, providing platform expertise and insights
Collaborate with marketing managers, creatives, media planners, and measurement teams
Lead cross-functional project teams to deliver integrated social campaigns
Analyze outcomes to identify learnings and optimize future strategies
Use social listening tools, customer research platforms, and personal experience to mine insights and identify opportunities for engagement
Help develop measurement frameworks to evaluate campaign performance and brand impact
Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Familiarity and interest in AI as a tool
Knowledge of general AI tools
Agency experience and/or social platform experience (e.g., Meta, TikTok, Snapchat, YouTube, Reddit)
Experience measuring brand impact through social media campaigns