senior social strategist

About the role

From the beginning, Starbucks set out to be a different kind of company—one that not only celebrated coffee and its rich tradition but also brought a feeling of connection. As Senior Social Strategist, you will lead the strategic vision, development, and execution of social-first campaigns that show up powerfully in culture. This role sits at the intersection of brand strategy and creative, translating business priorities and cultural moments into engaging social ideas. You’ll be at the forefront of how Starbucks shows up in the world, using brand, consumer, and cultural insights to create compelling content that sparks conversation, drives engagement, and builds brand love.

Responsibilities

• Bring the Starbucks brand obsession to life through the lens of social, modernizing an iconic brand with innovative, highly creative content across channels every day.
• Own the social campaign strategy for key brand, product, and cultural moments—from brief to launch to optimization.
• Develop and advocate for a social-first creative vision to drive the business, elevate the brand, and delight customers.
• Partner with external agencies, ensuring strategic rigor and creative excellence.
• Collaborate cross-functionally with internal marketing, merchandise, product, and media teams to develop and publish content that drives brand relevance and earned media.
• Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach.
• Define and implement rigor and strategy-to-creative processes to enable scale, speed, and excellence.
• Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.

Requirements

• 7+ years of experience in social media strategy, content creation, or digital marketing.
• Proven ability to lead and execute large-scale, high-visibility social campaigns.
• Comfort balancing creativity with data, speed with intention.
• Experience managing social media teams or agencies.
• Deep understanding of social platforms, trends, and emerging technologies.
• A passion for culture, creativity, and community.

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits for you and your family.
• Short-term and long-term disability coverage.
• Paid parental leave and family expansion reimbursement.
• Paid vacation from date of hire (accrued up to 120 hours annually for roles below director and 200 hours for director and above; up to 190 hours in CA for roles below director and 316 hours for director and above), sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
• 401(k) retirement plan with employer match.
• Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
• Incentivized emergency savings and financial well-being tools.
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
• Student loan management resources and access to other educational opportunities.
• Backup care and DACA reimbursement.

Pay

The actual base pay offered will be based on job-related knowledge, skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role.

Schedule

This role is onsite four days a week.