Senior Social Media Content Specialist

We’re a family-owned company with a 90+ year legacy, consistently recognized as a Glassdoor “Best Places to Work.” Our portfolio includes 130+ alcohol beverage brands spanning wine, malt, spirits, and ready-to-drink beverages, featuring the #1 wine and spirits brands in the U.S.—Barefoot Wine and High Noon. We’re proud sponsors of the NFL, NHL, UFC, and PGA of America.

About the role

Bring brands to life through social-first storytelling that builds meaningful consumer connections and drives business impact. As a Sr. Social Media Content Specialist for GALLO, you'll lead social content strategy across priority and emerging platforms, turning audience insights, cultural trends, and performance data into content strategies that fuel engagement, relevance, and brand growth.

In this role, you'll shape content direction from ideation through optimization, developing annual, campaign, and channel strategies that balance planned programming with real-time opportunities. You'll identify emerging trends, uncover whitespace opportunities, establish platform KPIs, and translate social listening and analytics into actionable recommendations that influence what comes next.

You'll serve as a Center of Excellence for social-first brand expression, helping define best practices across content strategy, tone of voice, community engagement, creator partnerships, and platform innovation. Working closely with Brand Marketing, Creative, PR, Compliance, Analytics, and agency partners, you'll provide strategic guidance that elevates social media excellence across the organization.

Whether you're developing creator briefs, leading content capture, engaging communities in real time, guiding teams through cultural moments, or uncovering insights that shape future strategy, you'll help our brands stay connected to culture while delivering measurable results.

Responsibilities

• Lead social content strategy across priority and emerging platforms.
• Develop annual, campaign, and channel strategies balancing planned programming with real-time opportunities.
• Identify emerging trends and uncover whitespace opportunities.
• Establish platform KPIs and translate social listening and analytics into actionable recommendations.
• Define best practices for content strategy, tone of voice, community engagement, creator partnerships, and platform innovation.
• Collaborate with Brand Marketing, Creative, PR, Compliance, Analytics, and agency partners.
• Develop creator briefs and lead content capture.
• Engage communities in real time and guide teams through cultural moments.

Requirements

• Bachelor’s degree plus 4 years of social media marketing, content strategy, content marketing, and/or digital marketing experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 3 years of Gallo digital marketing, sales, marketing, advertising, public relations, or account management experience reflecting increasing levels of responsibility and 2 years of social media marketing, content marketing, content strategy, and/or digital marketing experience; OR
• High School diploma or State-issued equivalency certificate plus 8 years of social media marketing, content strategy, content marketing, and/or digital marketing experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time to conduct job duties.
• Proven experience in growing and engaging social media audiences.
• Experience in content creation in a marketing setting.
• Experience with UGC/EGC/CGC including filming, editing, and being on camera.
• Demonstrated experience working with video editing platforms such as CapCut, Edits, Canva, InShot, and Adobe Premiere Pro.
• Required to remain up to date with social media trends and what is successful and trending on social platforms.
• Experience in social media metrics and monitoring tools (e.g., Emplifi or Sprout Social).
• Proven ability to be a creative and innovative thinker, including excellence in concepting and copywriting.
• Excellent written and verbal communication skills.
• Demonstrated knowledge and strong understanding of all social media channels.
• Strong strategic, analytical, and organizational skills.
• Ability to work independently as well as effectively in a collaborative team environment.
• Effective time management skills.
• Creative, organized, detail-oriented, with the ability to manage multiple projects and deadlines.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Required to be 18 years or older.

How You’ll Stand Out

• Bachelor’s degree plus 7 years of social media marketing, content strategy, content marketing, and/or digital marketing experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 6 years of Gallo digital marketing, sales, marketing, advertising, public relations, or account management experience reflecting increasing levels of responsibility and 5 years of social media marketing, content strategy, content marketing, and/or digital marketing experience.
• 4 years of content creation experience in social media.
• Experience in creating original and repurposed content.
• Experience managing external agency or freelance creators.
• Ability to identify emerging trends and make recommendations for new opportunities.
• Demonstrated ability to think strategically as well as tactically.
• Experience in setup and analysis of social media and other digital analytics.
• Experience working with other owned digital channels and with the role of digital paid media.

Location

Must be willing and able to be based in Modesto, CA (requires 3 days/week onsite) or Dallas, TX (requires 5 days/week onsite).

Pay

$85,200 - $127,800 per year. Actual compensation paid within the range will be determined by factors such as education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

Benefits

• Medical and dental coverage.
• 401k plans and profit sharing.
• Pet insurance.
• Company holidays.
• Access to an employee wine shop.
• Additional benefits may be provided and will be discussed before your first interview.