Senior Shopper Marketing Analyst, Consumer Packaged Goods
Whirlpool Corporation · Benton Harbor, MI · 2 wk ago
MarketingFull-time
About the role
This is a position within the Marketing Department focusing on digital marketing campaigns.
Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness and engagement.
- Manage social media accounts and campaigns to drive traffic and conversions.
- Collaborate with cross-functional teams to ensure alignment and successful campaign execution.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 3 years of relevant experience in digital marketing.
- Strong understanding of SEO, SEM, and analytics tools.
- Excellent communication and interpersonal skills.
Qualifications
- Proficiency in Google Analytics and other web analytics tools.
- Experience with email marketing platforms like Mailchimp or Constant Contact.
- Knowledge of content creation and optimization techniques.
- Ability to manage multiple projects simultaneously.
Skills
- SEO and SEM expertise.
- Content creation and optimization.
- Email marketing proficiency.
- Analytics and reporting skills.
Benefits
- Competitive salary package.
- Flexible work schedule.
- Professional development opportunities.
- Health insurance benefits.
Pay
$50,000 - $60,000 annually.
Schedule
Full-time, Monday through Friday, 9 AM to 5 PM.