Jobs · Marketing · Michigan

Senior Shopper Marketing Analyst, Consumer Packaged Goods

Whirlpool Corporation · Benton Harbor, MI · 2 wk ago
MarketingFull-time

About the role

This is a position within the Marketing Department focusing on digital marketing campaigns.

Responsibilities

  • Develop and execute digital marketing strategies to increase brand awareness and engagement.
  • Manage social media accounts and campaigns to drive traffic and conversions.
  • Collaborate with cross-functional teams to ensure alignment and successful campaign execution.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 3 years of relevant experience in digital marketing.
  • Strong understanding of SEO, SEM, and analytics tools.
  • Excellent communication and interpersonal skills.

Qualifications

  • Proficiency in Google Analytics and other web analytics tools.
  • Experience with email marketing platforms like Mailchimp or Constant Contact.
  • Knowledge of content creation and optimization techniques.
  • Ability to manage multiple projects simultaneously.

Skills

  • SEO and SEM expertise.
  • Content creation and optimization.
  • Email marketing proficiency.
  • Analytics and reporting skills.

Benefits

  • Competitive salary package.
  • Flexible work schedule.
  • Professional development opportunities.
  • Health insurance benefits.

Pay

$50,000 - $60,000 annually.

Schedule

Full-time, Monday through Friday, 9 AM to 5 PM.

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