Senior Segment Manager

About the role

The Senior Segment Manager is a key strategic Marketing leadership role responsible for developing and executing the growth strategy for the On-Site Framing and Pro-Remodeling segments. Reporting to the Commercial Director, this role leads Product Management and Market Insights resources to identify and prioritize growth opportunities, develop and commercialize differentiated solutions, build strategic business partnerships, and accelerate profitable organic growth. As part of a newly formed organization, the Senior Segment Manager will also play a critical role in onboarding and developing talent and establishing the team disciplines, processes, and capabilities required for success.

Responsibilities

• Market Insights & Opportunity Development - Lead Market Insights activities to deepen understanding of end users, applications, channels, competitors, and market dynamics. Identify and size attractive growth spaces, define unmet needs, and establish clear opportunity priorities for the segment. Ensure market learning is translated into actionable strategies for innovation, portfolio development, market penetration, and commercialization.
• Product & Portfolio Strategy - Provide leadership and direction for the segment's product portfolio, partnering with Product Management to develop category and product strategies that support long-term segment growth. Evaluate portfolio performance, competitive positioning, pricing, product mix, and lifecycle opportunities to identify actions that strengthen market position and profitability. Ensure portfolio priorities are aligned with broader segment strategy and customer and end-user needs.
• Customer-Back Innovation - Lead the identification and prioritization of Customer-Back Innovation opportunities based on meaningful unmet end-user needs. Guide opportunities from early market discovery and validation through development and commercialization, ensuring strong connection between market need, differentiated value proposition, business case, and go-to-market strategy. Partner closely with Engineering, Sales, Operations, Finance, and other functions to successfully bring differentiated solutions to market and drive adoption.
• Growth & Market Penetration - Identify opportunities to increase penetration within existing markets and expand into attractive adjacent applications, customers, or market spaces. Partner with Business Development and Channel Sales to translate segment priorities into focused market-development and commercial initiatives. Establish clear measures of success and monitor progress against growth priorities, adjusting strategies and resource allocation as needed.
• Team Leadership & Strategic Marketing Capability - Lead, coach, and develop Product Management and Market Insights talent, establishing clear expectations, accountability, and development priorities. Build strong operating disciplines across market insights, portfolio management, innovation, and commercialization. Create an environment that encourages strong strategic thinking, fact-based decision-making, collaboration, and ownership while continuing to strengthen Strategic Marketing capability across the organization.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or a related field
• Proven success developing and executing segment strategies and opportunity roadmaps that deliver profitable organic growth
• Demonstrated experience leading Customer-Back Innovation, commercialization, and proliferation of differentiated solutions
• Proven ability to build and develop Marketing capabilities and talent
• Demonstrated ability to lead effectively across functions and influence without direct authority
• Strong strategic, analytical, and financial acumen
• Strong communication and presentation skills
• 15+ years of marketing/product management experience
• 10+ years of management experience
• Ability to travel approximately 20%

Qualifications

• MBA or master’s degree
• Experience within durable goods, construction, building products, or a related industry
• Demonstrated ability to build new organizational capabilities, processes, and ways of working

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This position requires an employee to work in a variety of locations including, but not limited to home office, job sites, lumberyards, and distributor locations. These environments