Senior Sales Manager - Sitefinity

Job Summary

We are seeking a Senior Sales Manager to lead our Inside Sales team within the Digital Experience (DX) business. This role is hybrid, combining remote work with occasional visits to our Burlington, MA headquarters. The ideal candidate will be responsible for driving sales, managing a team, and fostering a high-accountability culture.

About the role

This role will focus on Sitefinity solutions across North America, working closely with our partner community to optimize partnership strategies and opportunities. The Senior Sales Manager will also collaborate with various teams including Product Management, Marketing, Partner/Channel teams, Field Sales, and Customer teams to ensure consistent messaging and execution.

Responsibilities

• Lead and develop a team of Inside Account Executives focused on Sitefinity solutions across North America
• Drive consistent execution of pipeline generation, deal progression, and revenue attainment (net new + expansion)
• Conduct regular deal reviews, pipeline inspections, and forecast calls to ensure accuracy and predictability
• Support the team directly in high-value opportunities, negotiations, and strategic deals
• Work closely with our Sitefinity partner community to optimize partnership strategy and opportunities
• Act as an advocate for the team, customers, and product line, ensuring stakeholders and partners are well informed and supported
• Own and deliver accurate monthly and quarterly forecasts for the Sitefinity business in North America
• Instill disciplined use of CRM (Salesforce) and sales processes for pipeline hygiene and visibility
• Analyze performance metrics to identify gaps and drive corrective action across the team
• Ensure alignment with broader DX sales motions and reporting expectations
• Collaborate effectively across multiple stakeholders in a matrixed organization
• Develop and maintain strong expertise in Sitefinity (Cloud, DX platform, and related offerings)
• Enable the team on product positioning, competitive differentiation, and value-based selling
• Monitor market trends, customer needs, and competitive dynamics to refine sales strategy
• Recruit, onboard, and retain top inside sales talent
• Provide ongoing coaching on discovery, deal strategy, and sales execution
• Set clear expectations, success metrics, and career development paths for team members
• Foster a culture of accountability, continuous improvement, and team collaboration

Requirements

5+ years of leadership experience, ideally in inside or high-velocity SaaS environments

Proven track record of leading teams to exceed quota across new business and expansion revenue

Strong experience in pipeline management, forecasting, and sales process discipline

Hands-on experience selling and managing teams within a complex product line and sales cycle

Able to collaborate effectively across multiple stakeholders in a matrixed organization

Experience selling CMS, DX platforms, or enterprise software solutions preferred

Strong communication, coaching, and executive presence

Highly skilled collaborator and solutions-oriented leader who seeks to understand and educate to align partnership in delivery

Qualifications

Must have a Bachelor's degree

Must have a valid driver’s license and reliable transportation

Must be able to travel up to 50% of the time

Skills

Strong negotiation and closing skills

Excellent interpersonal and communication skills

Ability to manage multiple priorities and deadlines

Strong analytical and problem-solving skills

Ability to build and maintain relationships with clients and partners

Benefits

Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)

Tuition Reimbursement program

Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance

Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback

Flexible paid vacation time, paid day off for your birthday, and company holidays

A variety of leave plans, including Parental Leave

Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health