Senior Sales Executive - Swimwear

About the role

We are seeking a dynamic, revenue-driven Senior Sales Executive to lead and expand our Swimwear business at LF Markets USA. This high-visibility role will drive business development as a core priority—aggressively pursuing new opportunities across department stores and off-price channels while strategically growing existing partnerships. The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings the drive, agility, and strategic mindset needed to build and scale a growing swimwear business.

Responsibilities

• Sales Strategy & Growth
  • Develop and execute strategic sales plans that accelerate revenue and margin growth across both licensed and private label swimwear.
  • Expand distribution through new account acquisition and increased penetration within existing accounts across all channels and program types.
  • Partner closely with Design, Merchandising, Production, and Planning to deliver compelling product strategies that support licensed brand objectives and unlock private label opportunities.
• Account Management & Partnerships
  • Lead and manage key retail partnerships, driving profitable, sustainable growth across licensed and private label swimwear.
  • Present seasonal assortments and build retailer-specific product and pricing strategies tailored to each business model.
  • Conduct regular business reviews to evaluate performance, identify whitespace, and secure future wins across the entire swimwear portfolio.
• Market Insights & Competitive Strength
  • Stay ahead of shifts in consumer behavior, pricing trends, and competitive activity across the swimwear landscape.
  • Translate retail insights and market data into actionable strategies that strengthen licensed brands and differentiate private label offerings.
  • Monitor weekly sell-through and implement fast, data-driven actions to maximize in-season opportunities.
• Cross-Functional Leadership
  • Influence cross-functional teams to meet business goals, ensuring cohesive execution across licensed and private label categories.
  • Provide insight and direction to Design and Product Development on brand positioning, retail needs, and whitespace opportunities.
  • Promote a collaborative, solution-focused mindset across internal teams and external partners.

Qualifications

• 8–10 years of sales experience in Swimwear or adjacent apparel categories.
• Experience in Women’s Swimwear strongly preferred.
• Proven success with department store and off-price retailers across both licensed and private label businesses.
• Strong track record of meeting revenue targets and developing new business.
• Excellent negotiation, presentation, and communication skills.
• Strong analytical capabilities with the ability to translate insights into action.
• Highly organized, proactive, and results-oriented with exceptional follow-through.
• Proficient in Microsoft Excel, Word, and Office Suite; PLM experience a plus.

Pay

The approximate annual base salary range for this position is $140,000.00 - $160,000.00. The offered salary or salary range for this position will vary based on role requirements, skill set and years of experience.

Benefits

• Medical
• Dental
• Vision
• PTO
• Company holidays