Senior Sales Associate

About the role

The Senior Sales Associate serves as a Sales focused sales leader, responsible for driving personal sales while ensuring execution of daily store operations, compliance, and safety standards. This role acts as a key support to Store Leadership by owning opening/closing routines, operational processes, and in-store execution while delivering a best-in-class customer experience.

Core values alignment

• Curious — ask questions, find and solve problems
• Passionate — care deeply about the brand, team, and customers
• Do it Right — take pride in accuracy and credibility
• Service — put others above ourselves

Responsibilities

• Deliver exceptional customer service aligned with Range USA standards
• Review KPIs and coach team to expectations from this data
• Achieve or exceed individual and store sales metrics (firearms, memberships, classes, promotions)
• Build customer relationships and increase basket size through product knowledge and recommendations
• Execute daily operational tasks including opening/closing procedures, register management, and cash reconciliation
• Produce and maintain daily operational documents (store metrics, huddle notes, schedules)
• Support inventory flow, merchandising, and ad set execution to maintain visual standards
• Maintain overall store cleanliness and organization
• Ensure strict adherence to all firearm safety protocols for customers and staff
• Maintain compliance with ATF regulations, including accurate execution of 4473 forms and background checks
• Safeguard confidential information and ensure all processes meet regulatory standards
• Ensure range readiness, safety, and cleanliness always
• Validate and escalate if needed parts requirements to ASL

Qualifications

• High School Diploma or equivalent preferred
• 1–2 years of retail sales or customer service experience (specialty retail preferred)
• Strong attention to detail with the ability to follow complex compliance procedures
• Ability to handle confidential information with integrity
• Flexible availability, including nights, weekends, and holidays
• Strong communication skills and customer-first mindset

Benefits

• Medical, Dental, and Vision health insurance
• Unlimited Shooting – Free Classes
• Industry-leading online and in-store discounts
• Manufacturer rewards and points program
• No firearm experience needed — we offer paid training