Senior Revenue Manager

Core Work Activities

• Manages room authorizations, rates and restrictions.
• Manages function space authorizations, restrictions and rental.
• Maintains the transient rooms inventory for the hotel(s) and responsible for maximizing transient revenue.
• Ensures that the hotel(s) sales strategies are effectively implemented in the reservation system and the inventory system.
• Monitors transient and group inventory daily to ensure straight-line availability and maximization of revenue potential for all brands.
• Supports cluster selling initiatives by working with all reservation centers.
• Uses reservations system and demand forecasting systems to determine, implement and control selling strategies.
• Ensures property diagnostic processes (PDP) are used to maximize revenue and profits.
• Initiates, implements and evaluates revenue tests.
• Provides recommendations to improve effectiveness of revenue management processes.
• Ensures compliance and participation in company promotions and eCommerce channels.
• Ensures all hotels follow brand strategies that will maintain and/or increase the hotel(s) revenue per available room (RevPAR) and revenue per available square foot (RevPAS).
• Understands the working relationship between sales, reservations and property management systems.
• Participates in quarterly regional reviews.
• Promotes and protects brand equity.
• Achieves and exceeds goals including performance goals, budget goals, team goals, etc.
• Attends meetings to plan, organize, prioritize, coordinate and manage activities and solutions.
• Establishes long-range objectives and specifies the strategies and actions to achieve them.
• Takes a predetermined strategy and drives the execution of that strategy.
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Understands and meets the needs of key stakeholders (owners, corporate, guests, etc.).
• Explores opportunities that drive profit, create value for clients, and encourage innovation; challenges existing processes/systems/products to make improvements.

Analyzing and Reporting Revenue Management Data

• Compiles information, analyzes and monitors actual sales against projected sales.
• Creates long range forecast for rooms and catering by segment and updates forecast every period.
• Creates weekly forecast for property operations and staffing purposes.
• Conducts sales strategy analysis and refines as appropriate to increase market share for all properties.
• Maintains accurate reservation system information.
• Analyzes period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
• Generates updates on transient segment each period.
• Assists with account diagnostics process and validates conclusions.
• Provides revenue analysis functional expertise to general managers, property leadership teams and market sales leaders.
• Prepares forecasts of revenue, profit, demand and occupancy for rooms and function space – three-month and six month, long range and budget.
• Prepares revenue and profit opportunity analysis.
• Manages all revenue, profit and demand data associated with rooms and function space.
• Develops and/or uses analytical tools and systems to maximize revenues and profit.
• Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.

Building Successful Relationships

• Develops and manages internal key stakeholder relationships in a proactive manner.
• Acts as a liaison, when necessary, between property and regional/corporate systems support.