Senior Regional Sales Manager

The position offers the opportunity to lead strategic growth, build customer relationships, and drive sales performance in the Consumer Packaged Goods (CPG) industry.

About the role

As a Senior Regional Sales Manager, you will lead the charge in driving strategic growth across your region by crafting and executing high-impact sales plans. You will build and nurture strong relationships with both new and existing customers, identify opportunities to expand market share, and elevate brand presence. You will champion the launch and placement of innovative products, collaborate closely with broker partners, and translate organizational initiatives into actionable strategies that fuel performance and exceed sales targets.

Responsibilities

• Increase distribution of product lines by managing and mentoring broker partners, delivering targeted sales training, overseeing regional sales planning and proposal development, and engaging in market activities to ensure execution of company initiatives.
• Maintain and increase sales by cultivating customer relationships, meeting with key decision-makers, delivering presentations and proposals, providing product samples, and executing region-specific programs such as sales incentives and account-specific marketing initiatives.
• Implement and tailor Smithfield’s strategic sales plans to promote product lines, customizing initiatives to align with local and regional market dynamics, and supporting brokers in developing sales promotions.
• Meet sales objectives by coordinating with integral company functions.
• Drive a positive employee experience through leadership, employee development, and coaching.

Requirements

• Bachelor’s degree from an accredited four-year college or university and 8+ years of relevant experience, or an equivalent combination of education and experience.
• 2+ years of demonstrated experience in team management, development, or project leadership.
• Strong understanding of the Consumer Packaged Goods (CPG) industry, customer-focused and data-driven selling strategies (including IRI, Nielsen, and Perishable Group data).
• Proven ability to apply critical thinking and problem-solving skills to drive sales performance, supported by strong analytical reasoning.
• Advanced written and verbal communication skills with strengths in organizational planning, teamwork, and relationship-building.
• Proficient in Apple software and Microsoft Excel, Word, and PowerPoint.
• Must possess a valid driver’s license and be willing to travel up to 50% of the time.

Skills

• Experience with product cuttings and evaluating product attributes.
• SAP experience preferred.
• Experience with retail accounts in the CPG industry preferred.

Physical Demands & Work Environment

• Capable of sitting for extended periods of time.
• Must be able to occasionally lift up to 25 lbs.
• Frequently required to sit, stand, walk, and reach with hands and arms.
• Specific vision abilities required include close vision, distance vision, peripheral vision, and depth perception.
• Able to travel as needed.

Pay

The expected pay range for this position is $120,000 - $162,500 annually. Individual compensation will be determined based on scope and responsibilities of the role, location, candidate’s qualifications and experience, internal equity, external market pay, and budget considerations.

Benefits

Smithfield Foods provides a comprehensive total rewards package. Learn more about our benefits package here.