Senior Regional Sales Manager

About the Role

As a Senior Regional Sales Manager, you will lead the charge in driving strategic growth across your region by crafting and executing high-impact sales plans that deliver results. You will build and nurture strong relationships with both new and existing customers, identifying opportunities to expand market share and elevate brand presence. You will champion the launch and placement of innovative products, ensuring they gain traction with key accounts and drive long-term value. You will collaborate closely with broker partners to optimize execution in-store, enhance distribution, and secure new item placements that align with consumer trends. You will be the catalyst for regional success, translating organizational initiatives into actionable strategies that fuel performance and exceed sales targets.

Responsibilities

• Increase Distribution of Product Lines: Lead the expansion of product line distribution by managing and mentoring broker partners, delivering targeted sales training on new and existing products, overseeing regional sales planning and proposal development, and actively engaging in market activities and meetings to ensure consistent execution of company initiatives and impactful in-store presence.
• Maintain and Increase Sales: Cultivate and grow customer relationships by meeting directly with key decision makers to drive sales of Smithfield products, delivering impactful presentations and proposals, providing product samples and demonstrations to support the sales process, and executing region-specific programs, including sales incentives and account-specific marketing initiatives that align with customer needs and accelerate growth.
• Implement Sales Plans: Execute and tailor Smithfield’s strategic sales plans to promote product lines by customizing initiatives to align with local and regional market dynamics, supporting brokers in developing and launching impactful sales promotions, and leveraging syndicated data and available resources to optimize performance and drive measurable sales growth.
• Meet Sales Objectives: Maintain coordination with integral company functions to ensure sales objectives are met.
• Leadership: Drive a positive employee experience through leadership by way of employee development and coaching.

Requirements

• Bachelor’s degree from an accredited four-year college or university and 8+ years of relevant experience, or an equivalent combination of education and experience.
• 2+ years of demonstrated experience in team management, development, or project leadership.
• Strong understanding of the Consumer Packaged Goods (CPG) industry, customer-focused and data-driven selling strategies (including IRI, Nielsen, and Perishable Group data), and product cuttings with comfort in evaluating product attributes.
• Proven ability to apply critical thinking and problem-solving skills to drive sales performance, supported by strong analytical reasoning and adaptability in dynamic environments.
• Advanced written and verbal communication skills with strengths in organizational planning, teamwork, and building respectful, approachable, and team-oriented relationships.
• Proficient in Apple software and Microsoft Excel, Word, and PowerPoint.
• Must possess a valid driver’s license and be willing to travel up to 50% of the time.

Preferred Skills

• SAP experience.
• Experience with retail accounts in the CPG industry.

Physical Demands & Work Environment

• Capable of sitting for extended periods of time.
• Must be able to occasionally lift up to 25 lbs.
• Frequently required to sit; stand; walk; reach with hands and arms.
• Specific vision abilities required include close vision, distance vision, peripheral vision, and depth perception.
• Able to travel as needed.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Pay

The expected pay range for this position is $120,000 - $162,500 annually. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions, and budget considerations.

Benefits

At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package. Learn more about our benefits package here.